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wp.org search vs our merit ranking: “simple redirection”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “simple redirection”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Simple Redirection shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 100+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) places #7 on merit, 4.7★ from 5231 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Redirection 2M+ · 4.4★ (703) wp.org #1 2 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #2 3 Simple Membership 40K+ · 4.6★ (475) wp.org #3 4 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #5 1 too low 5 Easy HTTPS Redirection (SSL) 100K+ · 4.2★ (71) wp.org #4 1 too high 6 301 Redirects – Redirect Manager 300K+ · 4.7★ (578) wp.org #11 5 too low 7 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #13 6 too low 8 SEO Redirection Plugin – 301 Redirect Manager 10K+ · 4.3★ (73) wp.org #8 9 Seriously Simple Podcasting 20K+ · 4.7★ (330) wp.org #15 6 too low 10 IP2Location Redirection 7K+ · 4.3★ (43) wp.org #7 3 too high 11 S Simple Membership After Login Redirection 10K+ · 4.8★ (15) wp.org #6 5 too high 12 Simple Job Board 10K+ · 4.7★ (133) wp.org #14 2 too low 13 Simple Shopping Cart 10K+ · 4.6★ (215) wp.org #18 5 too low 14 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #12 2 too high 15 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #21 6 too low 16 Simple 301 Redirects by BetterLinks – Easy Redirect Manager 100K+ · 3.8★ (162) wp.org #16 17 Simple Page Access Restriction 6K+ · 4.9★ (32) wp.org #19 2 too low 18 All 404 Redirect to Homepage 200K+ · 4.1★ (96) wp.org #23 5 too low 19 Specific Content For Mobile – Customize the mobile version without redirections 4K+ · 4.8★ (31) wp.org #22 3 too low 20 Successful Redirection for Contact Form 10K+ · 5.0★ (4) wp.org #9 11 too high 21 Simple Client Dashboard 2K+ · 4.5★ (26) wp.org #24 3 too low 22 Simple Page Redirect 10K+ · 5.0★ (8) wp.org #17 5 too high 23 Extensions For CF7 (Contact form 7 Database, Conditional Fields and Redirection) 5K+ · 4.9★ (8) wp.org #20 3 too high 24 Simple Redirection 100+ · 5.0★ (2) wp.org #10 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.