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wp.org search vs our merit ranking: “site down”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “site down”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Maintenance Mode & Site Under Construction shows at wp.org #8 but places #23 on merit, a gap of 15 places. Its 3K+ installs carry it up the search order; its 3.5★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #12 on merit, 4.8★ from 7522 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #1 2 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #3 1 too low 3 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #2 1 too high 4 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5043) wp.org #4 ↑2 5 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #7 2 too low 6 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #9 3 too low 7 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2471) wp.org #11 ↑1 4 too low 8 Advanced Database Cleaner – Optimize & Clean Database to Speed Up Site Performance 100K+ · 4.9★ (1962) wp.org #12 ↓1 4 too low 9 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #13 ↑1 4 too low 10 Smooth Page Scroll Up/Down Buttons 2K+ · 5.0★ (21) wp.org #6 ↓2 4 too high 11 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #14 ↓1 3 too low 12 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7522) wp.org #20 ↑3 8 too low 13 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #18 ↑1 5 too low 14 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #23 ↓2 9 too low 15 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #19 ↓3 4 too low 16 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #24 8 too low 17 Custom Site Logo 1K+ · 4.7★ (9) wp.org #5 12 too high 18 Redirection 2M+ · 4.4★ (704) wp.org #21 ↓1 3 too low 19 Search Analytics for WP – Site Search Tracking 3K+ · 5.0★ (30) wp.org #16 ↑1 3 too high 20 Intranet & Private Site – All-In-One Intranet 3K+ · 5.0★ (11) wp.org #17 ↑1 3 too high 21 DiveWP – Boost Site Performance with Clear, Actionable Steps 200+ · 5.0★ (6) wp.org #22 1 too low 22 Kadence Central – Site Management, Backups, Security, and Reporting 30K+ · 4.2★ (5) wp.org #15 7 too high 23 WP Maintenance Mode & Site Under Construction 3K+ · 3.5★ (4) wp.org #8 15 too high 24 Top-Down Scroll – Customizable Scroll to Top Button 60+ · 5.0★ (1) wp.org #10 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.