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wp.org search vs our merit ranking: “site suggest”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “site suggest”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Inspiro Starter Sites – 20+ Free Demo Templates for Gutenberg & Elementor shows at wp.org #6 but places #22 on merit, a gap of 16 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

GiveWP – Donation Plugin and Fundraising Platform places #11 on merit, 4.6★ from 708 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #1 2 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #3 1 too low 3 Loco Translate 1M+ · 4.8★ (453) wp.org #4 ↑1 1 too low 4 The Events Calendar 600K+ · 4.2★ (2462) wp.org #5 ↓1 1 too low 5 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #12 7 too low 6 WP Mail Logging 300K+ · 4.7★ (375) wp.org #10 4 too low 7 Sitemap by BestWebSoft – WordPress XML Site Map Page Generator Plugin 20K+ · 4.3★ (115) wp.org #9 ↑2 2 too low 8 Code Snippets 1M+ · 4.7★ (510) wp.org #11 ↓2 3 too low 9 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #17 ↑1 8 too low 10 WP Fastest Site Search 100+ · 5.0★ (27) wp.org #8 ↑2 2 too high 11 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #23 ↓1 12 too low 12 PublishPress Taxonomies – Tag, Category, and Taxonomy Manager – Autotagger Automatically Add Terms 40K+ · 4.6★ (195) wp.org #20 ↓3 8 too low 13 WP Migrate Lite – Migration Made Easy 200K+ · 4.2★ (318) wp.org #19 6 too low 14 Widget Context 30K+ · 4.5★ (98) wp.org #18 ↑2 4 too low 15 Site Suggest 50+ · 5.0★ (2) wp.org #2 13 too high 16 Jetpack Protect 100K+ · 4.6★ (123) wp.org #22 ↓1 6 too low 17 AI 60K+ · 4.2★ (10) wp.org #7 ↑1 10 too high 18 Captcha by BestWebSoft – Advanced Spam Protection, Math & OCR-Friendly Captcha for Site Forms 10K+ · 4.1★ (21) wp.org #15 ↑1 3 too high 19 Rencontre – Dating Site 200+ · 3.8★ (49) wp.org #24 5 too low 20 Meta for WooCommerce 400K+ · 2.1★ (481) wp.org #21 ↑3 1 too low 21 FrontBlocks Site Tools 500+ · 5.0★ (3) wp.org #14 ↓1 7 too high 22 Inspiro Starter Sites – 20+ Free Demo Templates for Gutenberg & Elementor 10K+ · 5.0★ (1) wp.org #6 16 too high 23 Matomo Site Kit 30+ · 5.0★ (1) wp.org #16 ↓1 7 too high 24 aThemes Starter Sites 30K+ · 2.0★ (2) wp.org #13 ↓1 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.