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wp.org search vs our merit ranking: “sms rest api”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sms rest api”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

TextMe SMS shows at wp.org #6 but places #20 on merit, a gap of 14 places. Its 500+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Booking for Appointments and Events Calendar – Amelia places #12 on merit, 4.6★ from 793 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 افزونه پیامک ووکامرس | Persian WooCommerce SMS 50K+ · 4.5★ (118) wp.org #1 2 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #2 ↓1 3 PixelYourSite – Your smart PIXEL (TAG) & API Manager 400K+ · 4.3★ (281) wp.org #3 ↑1 4 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #4 ↓2 5 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #5 ↓2 6 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #11 ↑4 5 too low 7 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #7 8 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #10 ↓1 2 too low 9 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #8 ↓2 1 too high 10 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #13 ↓2 3 too low 11 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #15 ↓3 4 too low 12 Booking for Appointments and Events Calendar – Amelia 90K+ · 4.6★ (793) wp.org #19 ↓1 7 too low 13 miniOrange 2FA – Two Factor Authentication for WordPress (Passkey, OTP, SMS, Email, Google Authenticator) 10K+ · 4.5★ (385) wp.org #18 5 too low 14 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #21 ↑1 7 too low 15 Kargo Takip, WooCommerce & Dokan Kargo Takip, SMS ve E-posta 2K+ · 4.9★ (39) wp.org #14 ↓1 1 too high 16 Kargo Takip, Kargo SMS, İlçe Mahalle Sözleşme by Hezarfen 2K+ · 5.0★ (43) wp.org #16 ↓2 17 Salon Booking System – Appointment Booking for Salons, Barbershops & Spas 2K+ · 4.4★ (187) wp.org #20 ↓3 3 too low 18 MStore API – Create Native Android & iOS Apps On The Cloud 2K+ · 3.7★ (21) wp.org #9 ↓1 9 too high 19 Multibanco, MB WAY, Credit card, Apple Pay, Google Pay, Payshop, and PIX (ifthenpay) for WooCommerce 8K+ · 5.0★ (21) wp.org #22 3 too low 20 TextMe SMS 500+ · 4.0★ (4) wp.org #6 ↓1 14 too high 21 Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More 1K+ · 5.0★ (4) wp.org #17 ↓1 4 too high 22 Blacklist Manager – WooCommerce Anti-Fraud, Blacklist & Checkout Verification 2K+ · 3.6★ (14) wp.org #24 ↓5 2 too low 23 Texty – SMS Notification for WordPress, WooCommerce, Dokan and more 7K+ · 5.0★ (2) wp.org #12 ↓2 11 too high 24 ForthFocus SMS – OTP Verification, Order Notifications & Indian DLT for WooCommerce 20+ · 4.7★ (3) wp.org #23 ↓3 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.