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wp.org search vs our merit ranking: “smtp relay”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “smtp relay”, we agree with wp.org on the top plugin, and our order differs from theirs on 17 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SMTP Connector – Free SMTP & Email Log shows at wp.org #9 but places #17 on merit, a gap of 8 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

RegistrationMagic – Custom Registration Forms, User Registration, Payment, and User Login places #7 on merit, 4.5★ from 459 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #1 2 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #5 3 too low 3 Meow Mailer – Free SMTP, Everything Included 1K+ · 5.0★ (26) wp.org #6 3 too low 4 Simple SMTP by Maileroo 800+ · 5.0★ (4) wp.org #2 2 too high 5 Uncanny Automator – MCP Server & AI Automation for Claude & ChatGPT 40K+ · 4.9★ (157) wp.org #13 8 too low 6 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #14 ↓1 8 too low 7 RegistrationMagic – Custom Registration Forms, User Registration, Payment, and User Login 7K+ · 4.5★ (459) wp.org #17 ↓2 10 too low 8 SendForce Mail SMTP Relay – SMTP and Email API 20+ · 5.0★ (2) wp.org #3 5 too high 9 Icegram Collect – Easy Contact Form, Subscription Form & Lead Collection Plugin for WordPress 2K+ · 4.7★ (30) wp.org #21 ↓3 12 too low 10 Blaminhor Essentials – SEO, Cache, Backup, SMTP, Redirects, Broken Links, Cookie Banner, Hide Login & More 90+ · 5.0★ (4) wp.org #15 ↓3 5 too low 11 Custom SMTP: Email Deliverability – FREE & Easy-to-use 200+ · 5.0★ (1) wp.org #4 7 too high 12 SMTP.com 80+ · 4.0★ (7) wp.org #23 ↓4 11 too low 13 PressedMail – Email Client, Inbox & Webmail 100+ · 5.0★ (3) wp.org #19 ↓3 6 too low 14 Mesh SMTP – Easy WordPress SMTP & Email Delivery 40+ · 5.0★ (1) wp.org #7 ↓1 7 too high 15 Wonderful SMTP Mailer and Log 30+ · 5.0★ (1) wp.org #8 ↓1 7 too high 16 King SMTP – Email Log & Delivery 20+ · 0.0★ (0) wp.org #11 ↓1 5 too high 17 SMTP Connector – Free SMTP & Email Log 10+ · 5.0★ (1) wp.org #9 ↓1 8 too high 18 Mailster SendGrid Integration 900+ · 5.0★ (1) wp.org #10 ↓1 8 too high 19 Authority Mailer SMTP – WordPress SMTP Plugin with Email Logs 10+ · 5.0★ (1) wp.org #12 ↓1 7 too high 20 Kaddora MailFlow SMTP 40+ · 0.0★ (0) wp.org #16 ↓2 4 too high 21 Prostylemedia SMTP 10+ · 0.0★ (0) wp.org #20 ↓3 1 too high 22 Emerge Mail – SMTP, Newsletters & Email Marketing 10+ · 5.0★ (1) wp.org #18 ↑4 4 too high 23 Config Email SMTP 10+ · 0.0★ (0) wp.org #24 ↓4 1 too low 24 UWH SMTP Connect – SMTP Email Delivery, Backup SMTP & Email Logs — · 5.0★ (1) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.