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wp.org search vs our merit ranking: “speed up google adsense”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “speed up google adsense”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ad Auto Insert H shows at wp.org #12 but places #24 on merit, a gap of 12 places. Its 900+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

iubenda | All-in-one Compliance for GDPR / CCPA Cookie Consent + more places #12 on merit, 4.7★ from 398 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1,014) wp.org #1 2 XML Sitemap Generator for Google 1M+ · 4.8★ (2,233) wp.org #2 ↑1 3 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #3 ↑1 4 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #4 ↑1 5 Translate WordPress with GTranslate 900K+ · 4.9★ (4,962) wp.org #5 ↑1 6 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4,230) wp.org #6 ↑2 7 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1,919) wp.org #9 ↑3 wp.org ranks it 2 places below merit 8 Seraphinite Accelerator 50K+ · 4.8★ (477) wp.org #10 ↑2 wp.org ranks it 2 places below merit 9 WP Super Cache 1M+ · 4.3★ (1,346) wp.org #11 ↑4 wp.org ranks it 2 places below merit 10 ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) 200K+ · 2.5★ (1,546) wp.org #7 wp.org ranks it 3 places above merit 11 PhastPress 10K+ · 4.9★ (99) wp.org #15 ↑1 wp.org ranks it 4 places below merit 12 iubenda | All-in-one Compliance for GDPR / CCPA Cookie Consent + more 200K+ · 4.7★ (398) wp.org #19 ↑1 wp.org ranks it 7 places below merit 13 3D FlipBook – PDF Embedder, PDF Flipbook Viewer, Flipbook Image Gallery 70K+ · 4.8★ (182) wp.org #20 ↑3 wp.org ranks it 7 places below merit 14 AMP WP – Google AMP For WordPress 600+ · 4.5★ (55) wp.org #13 ↑1 wp.org ranks it 1 place above merit 15 Post Pay Counter 1K+ · 4.8★ (46) wp.org #17 ↑2 wp.org ranks it 2 places below merit 16 AF Companion – WordPress Performance, Maintenance & Site Health 10K+ · 4.9★ (34) wp.org #18 wp.org ranks it 2 places below merit 17 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #16 ↑3 wp.org ranks it 1 place above merit 18 Branda – White Label & Branding, Free Login Page Customizer 10K+ · 4.5★ (30) wp.org #21 ↑1 wp.org ranks it 3 places below merit 19 Opt-Out for Google Analytics (DSGVO / GDPR) 3K+ · 4.3★ (6) wp.org #8 ↑1 wp.org ranks it 11 places above merit 20 Core Web Vitals & PageSpeed Booster 1K+ · 3.9★ (15) wp.org #14 ↑2 wp.org ranks it 6 places above merit 21 BotWriter – AI Writer & SEO Content Generator 1K+ · 4.4★ (16) wp.org #24 wp.org ranks it 3 places below merit 22 Superb Social Media Share Buttons and Follow Buttons 6K+ · 4.4★ (11) wp.org #22 ↑3 23 CP Related Posts 100+ · 3.4★ (10) wp.org #23 24 Ad Auto Insert H 900+ · 5.0★ (1) wp.org #12 ↑1 wp.org ranks it 12 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.