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wp.org search vs our merit ranking: “square payment form”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “square payment form”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MyPayKit – Payment Forms for Square shows at wp.org #8 but places #23 on merit, a gap of 15 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Booking for Appointments and Events Calendar – Amelia places #8 on merit, 4.6★ from 793 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #1 2 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #2 3 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #5 ↓1 2 too low 4 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #6 ↑7 2 too low 5 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #7 2 too low 6 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #4 ↑1 2 too high 7 Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375) wp.org #9 2 too low 8 Booking for Appointments and Events Calendar – Amelia 90K+ · 4.6★ (793) wp.org #15 ↑2 7 too low 9 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #13 ↓5 4 too low 10 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #11 ↑1 1 too low 11 WooCommerce Square 80K+ · 2.1★ (121) wp.org #3 8 too high 12 Charitable – Donation & Fundraising Platform (Donation Forms, Recurring Donations & Fundraising Campaigns) 10K+ · 4.9★ (219) wp.org #16 ↑3 4 too low 13 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #18 ↓3 5 too low 14 Paymattic – Secure, Simple Payment & Donation with Subscription Payments, Recurring Donations, Customer Management 3K+ · 4.8★ (44) wp.org #10 4 too high 15 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #22 ↓4 7 too low 16 WP Easy Pay – Payment and Donation Form Builder for Square 1K+ · 3.8★ (42) wp.org #12 ↓1 4 too high 17 NEX-Forms – Ultimate Forms Plugin for WordPress 5K+ · 4.1★ (135) wp.org #24 ↓1 7 too low 18 WC Shop Sync – Square Payment Gateway and Product Synchronization for WooCommerce 1K+ · 4.5★ (42) wp.org #19 ↑2 1 too low 19 Payment forms, Buy now buttons, and Invoicing System | GetPaid 5K+ · 4.5★ (46) wp.org #23 ↓1 4 too low 20 Online Forms — Customizable Payment, Contact, Quiz, Survey Form Builder – Jotform 20K+ · 3.2★ (29) wp.org #14 6 too high 21 Gutena Forms – Contact Form, Survey Form, Feedback Form, Booking Form, and Custom Form Builder 20K+ · 4.5★ (11) wp.org #21 ↓1 22 FunnelKit Payment Gateway for Square WooCommerce 100+ · 5.0★ (3) wp.org #17 ↓1 5 too high 23 MyPayKit – Payment Forms for Square 100+ · 5.0★ (1) wp.org #8 ↓2 15 too high 24 Hash Form – Drag & Drop Form Builder 3K+ · 5.0★ (2) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.