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wp.org search vs our merit ranking: “submenu folder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “submenu folder”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Virtual Media Folders shows at wp.org #7 but places #23 on merit, a gap of 16 places. Its 300+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Responsive Menu – Mobile Menu & Hamburger Menu Builder places #10 on merit, 4.5★ from 576 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #1 2 Media Library Assistant 70K+ · 4.8★ (202) wp.org #2 ↑2 3 Media Library Folders 10K+ · 4.3★ (465) wp.org #3 ↑2 4 Wicked Folders – Folder Organizer for Pages, Posts, and Custom Post Types 20K+ · 4.9★ (56) wp.org #4 ↓2 5 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #8 3 too low 6 Prevent Direct Access – Protect WordPress Files 10K+ · 4.6★ (297) wp.org #11 5 too low 7 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #12 ↑1 5 too low 8 CatFolders – WordPress Media Library Folders & Categories 6K+ · 4.3★ (22) wp.org #5 ↓2 3 too high 9 File Manager 10K+ · 4.3★ (202) wp.org #14 ↑1 5 too low 10 Responsive Menu – Mobile Menu & Hamburger Menu Builder 70K+ · 4.5★ (576) wp.org #19 ↓3 9 too low 11 E Easy Username Updater 10K+ · 4.2★ (38) wp.org #9 2 too high 12 Bricks Navigator 8K+ · 5.0★ (19) wp.org #10 2 too high 13 WP Hide & Security Enhancer 50K+ · 4.3★ (275) wp.org #24 11 too low 14 Genesis Simple Share 10K+ · 4.4★ (33) wp.org #13 ↓1 1 too high 15 Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #20 5 too low 16 FV Flowplayer Video Player 10K+ · 4.4★ (90) wp.org #21 ↑1 5 too low 17 Site Lockdown Security 800+ · 5.0★ (5) wp.org #6 11 too high 18 No Gutenberg? – Choose Where to Use the Block Editor or the Classic Editor 9K+ · 5.0★ (16) wp.org #16 ↑1 2 too high 19 SlickNav Mobile Menu 3K+ · 4.8★ (24) wp.org #17 ↑2 2 too high 20 Float menu – awesome floating side menu 30K+ · 4.4★ (41) wp.org #23 ↑1 3 too low 21 M Message Filter for Contact Form 7 1K+ · 4.9★ (13) wp.org #18 ↑5 3 too high 22 Read More Excerpt Link 3K+ · 5.0★ (6) wp.org #15 ↓1 7 too high 23 Virtual Media Folders 300+ · 5.0★ (2) wp.org #7 16 too high 24 YITH WooCommerce Featured Video 3K+ · 2.9★ (34) wp.org #22 ↓1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.