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wp.org search vs our merit ranking: “success quotes”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “success quotes”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Small Package Quotes – For Customers of FedEx shows at wp.org #6 but places #22 on merit, a gap of 16 places. Its 30+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder places #7 on merit, 4.8★ from 1388 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #1 2 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1398) wp.org #2 3 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2146) wp.org #3 ↑1 4 SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102) wp.org #4 ↓1 5 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5211) wp.org #8 ↓1 3 too low 6 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #10 4 too low 7 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #12 ↑1 5 too low 8 Sliced Invoices – WordPress Invoice Plugin 4K+ · 4.6★ (117) wp.org #9 1 too low 9 Payment forms, Buy now buttons, and Invoicing System | GetPaid 5K+ · 4.5★ (46) wp.org #7 ↓1 2 too high 10 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #14 ↓2 4 too low 11 Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder 10K+ · 5.0★ (260) wp.org #16 ↑7 5 too low 12 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #17 ↓2 5 too low 13 Broken Link Checker 500K+ · 3.8★ (605) wp.org #15 ↑1 2 too low 14 Cool FormKit Lite – Advanced Form Builder for Elementor 20K+ · 4.6★ (25) wp.org #13 ↑1 1 too high 15 HTML Forms – Simple WordPress Forms Plugin 10K+ · 4.9★ (57) wp.org #24 9 too low 16 PiWeb Product Enquiry or product catalog for WooCommerce 1K+ · 4.7★ (33) wp.org #19 ↓1 3 too low 17 Whols – Wholesale Prices and B2B Store Solution for WooCommerce 3K+ · 5.0★ (14) wp.org #18 ↓1 1 too low 18 PVB Contact Form 7 Calculator 600+ · 5.0★ (10) wp.org #22 4 too low 19 myEasyCompta – Invoicing, Accounting & Quotes Plugin for WordPress 20+ · 5.0★ (4) wp.org #20 1 too low 20 Enquiry Cart For WooCommerce – Request a Quote 100+ · 5.0★ (1) wp.org #5 15 too high 21 B2B Product Catalog – No E-Commerce, Global RFQ & Bulk Quote 100+ · 5.0★ (2) wp.org #11 10 too high 22 Small Package Quotes – For Customers of FedEx 30+ · 5.0★ (1) wp.org #6 ↑2 16 too high 23 WPZOOM Forms – Drag & Drop Contact Form Builder for WordPress 10K+ · 5.0★ (2) wp.org #23 ↓2 24 InspirePulse Quotes 20+ · 0.0★ (0) wp.org #21 ↓2 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.