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wp.org search vs our merit ranking: “test cases”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “test cases”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

VRTs – Visual Regression Tests shows at wp.org #5 but places #23 on merit, a gap of 18 places. Its 800+ installs carry it up the search order; its 4.6★ average from 9 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

GiveWP – Donation Plugin and Fundraising Platform places #12 on merit, 4.6★ from 708 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #1 2 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #3 1 too low 3 Change Text Case 1K+ · 4.8★ (21) wp.org #2 1 too high 4 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #6 2 too low 5 Nelio A/B Testing – AB Tests and Heatmaps for Better Conversion Optimization 4K+ · 4.8★ (99) wp.org #4 1 too high 6 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #8 2 too low 7 WPvivid — Backup, Migration & Staging 900K+ · 4.9★ (1571) wp.org #10 3 too low 8 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #9 1 too low 9 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #7 2 too high 10 Converter for Media – Optimize images | Convert WebP & AVIF 500K+ · 4.9★ (1108) wp.org #13 3 too low 11 SVG Support 1M+ · 4.8★ (356) wp.org #12 1 too low 12 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #18 6 too low 13 Duplicate Post 300K+ · 4.9★ (1624) wp.org #21 8 too low 14 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #15 1 too low 15 Import and export users and customers 70K+ · 4.7★ (259) wp.org #16 1 too low 16 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #24 8 too low 17 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #17 18 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #23 5 too low 19 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #20 1 too low 20 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #19 1 too high 21 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #22 1 too low 22 Really Simple CAPTCHA 300K+ · 4.2★ (131) wp.org #14 8 too high 23 VRTs – Visual Regression Tests 800+ · 4.6★ (9) wp.org #5 18 too high 24 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #11 13 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.