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wp.org search vs our merit ranking: “this day in history”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “this day in history”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

LAPDI On This Day shows at wp.org #11 but places #24 on merit, a gap of 13 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links places #11 on merit, 4.8★ from 1,321 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #1 2 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,147) wp.org #2 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #5 wp.org ranks it 2 places below merit 4 WC Price History 5K+ · 5.0★ (27) wp.org #3 wp.org ranks it 1 place above merit 5 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5,211) wp.org #9 ↓1 wp.org ranks it 4 places below merit 6 User Login History 10K+ · 4.6★ (29) wp.org #4 wp.org ranks it 2 places above merit 7 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1,323) wp.org #10 wp.org ranks it 3 places below merit 8 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #13 wp.org ranks it 5 places below merit 9 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (876) wp.org #17 wp.org ranks it 8 places below merit 10 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #16 ↓1 wp.org ranks it 6 places below merit 11 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1,321) wp.org #20 ↓4 wp.org ranks it 9 places below merit 12 Product Price History for WooCommerce 800+ · 5.0★ (9) wp.org #6 wp.org ranks it 6 places above merit 13 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (413) wp.org #19 ↓1 wp.org ranks it 6 places below merit 14 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #21 ↑2 wp.org ranks it 7 places below merit 15 Press This 5K+ · 3.7★ (25) wp.org #8 ↑1 wp.org ranks it 7 places above merit 16 On This Day (by Room 34) 200+ · 5.0★ (8) wp.org #7 wp.org ranks it 9 places above merit 17 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #22 wp.org ranks it 5 places below merit 18 Show only lowest prices in variable products for WooCommerce 6K+ · 4.8★ (28) wp.org #18 19 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #15 ↑2 wp.org ranks it 4 places above merit 20 Double Opt-In for Contact Form 7 – Secure, GDPR-Compliant Email Verification 1K+ · 5.0★ (9) wp.org #12 ↑2 wp.org ranks it 8 places above merit 21 Booking Package 10K+ · 4.0★ (15) wp.org #24 wp.org ranks it 3 places below merit 22 Years Ago Today 100+ · 5.0★ (6) wp.org #23 ↓1 wp.org ranks it 1 place below merit 23 Herodotus – On This Day 10+ · 5.0★ (2) wp.org #14 ↓2 wp.org ranks it 9 places above merit 24 LAPDI On This Day 10+ · 5.0★ (1) wp.org #11 wp.org ranks it 13 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.