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wp.org search vs our merit ranking: “traditional editor”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “traditional editor”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPDevs Classic Editor & Widgets shows at wp.org #9 but places #23 on merit, a gap of 14 places. Its 20+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #8 on merit, 4.8★ from 3223 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #2 3 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #3 4 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #4 ↑1 5 Max Mega Menu 300K+ · 4.8★ (882) wp.org #8 3 too low 6 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #7 1 too low 7 Spectra Blocks – AI Website Builder for the Block Editor 60K+ · 4.6★ (53) wp.org #5 ↓1 2 too high 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #12 4 too low 9 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #10 ↓1 1 too low 10 Page Builder by SiteOrigin 400K+ · 4.8★ (1005) wp.org #13 ↑1 3 too low 11 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #14 ↑4 3 too low 12 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #15 3 too low 13 FileBird – WordPress Media Library Folders & File Manager 200K+ · 4.7★ (1125) wp.org #19 6 too low 14 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #18 ↓1 4 too low 15 Kirki – Freeform Page Builder, Website Builder & Customizer 400K+ · 4.5★ (81) wp.org #11 ↓1 4 too high 16 wpDataTables – WordPress Data Table, Dynamic Tables & Table Charts Plugin 60K+ · 4.5★ (449) wp.org #24 8 too low 17 Simple Social Icons 100K+ · 4.3★ (92) wp.org #16 1 too high 18 AddQuicktag 100K+ · 4.7★ (44) wp.org #23 5 too low 19 FrontEdit – Live Frontend Block Editor 2K+ · 5.0★ (2) wp.org #6 13 too high 20 Pinyin Slugs 3K+ · 5.0★ (8) wp.org #20 ↑1 21 Faust.js 1K+ · 5.0★ (7) wp.org #22 1 too low 22 Extendify 500K+ · 4.7★ (10) wp.org #21 ↑2 1 too high 23 WPDevs Classic Editor & Widgets 20+ · 5.0★ (1) wp.org #9 ↑4 14 too high 24 Picture Gallery – Frontend Uploads & Image Editor 400+ · 3.7★ (3) wp.org #17 ↑5 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.