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wp.org search vs our merit ranking: “transfer product ownership”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “transfer product ownership”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Change WooCommerce Product Author – Transfer Ownership of WooCommerce Products shows at wp.org #2 but places #12 on merit, a gap of 10 places. Its 200+ installs carry it up the search order; its 4.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Directorist: AI-Powered Business Directory, Listings & Classified Ads places #6 on merit, 4.6★ from 698 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4,835) wp.org #1 2 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #3 wp.org ranks it 1 place below merit 3 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #6 ↑1 wp.org ranks it 3 places below merit 4 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #7 ↓2 wp.org ranks it 3 places below merit 5 TI WooCommerce Wishlist 100K+ · 4.7★ (503) wp.org #11 wp.org ranks it 6 places below merit 6 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #13 ↑1 wp.org ranks it 7 places below merit 7 WCFM Marketplace – Multivendor Marketplace for WooCommerce 10K+ · 4.6★ (449) wp.org #12 ↓2 wp.org ranks it 5 places below merit 8 Direct Payments for WooCommerce – Bank Transfer, Mobile Money, Crypto and Peer-to-Peer (P2P) Payments 800+ · 5.0★ (10) wp.org #4 ↓1 wp.org ranks it 4 places above merit 9 Event Booking Manager for WooCommerce – Sell Tickets, Event Registration, RSVP & Event Calendar 7K+ · 4.5★ (167) wp.org #10 ↓4 wp.org ranks it 1 place below merit 10 Create 6K+ · 4.3★ (25) wp.org #5 ↓1 wp.org ranks it 5 places above merit 11 Payment forms, Buy now buttons, and Invoicing System | GetPaid 5K+ · 4.5★ (46) wp.org #8 ↑1 wp.org ranks it 3 places above merit 12 Change WooCommerce Product Author – Transfer Ownership of WooCommerce Products 200+ · 4.7★ (3) wp.org #2 wp.org ranks it 10 places above merit 13 WCFM – Frontend Manager for WooCommerce 20K+ · 4.5★ (286) wp.org #19 ↓3 wp.org ranks it 6 places below merit 14 AI Chatbot for WooCommerce & Live Chat – onWebChat 600+ · 4.7★ (24) wp.org #9 ↓1 wp.org ranks it 5 places above merit 15 File Manager 10K+ · 4.3★ (202) wp.org #22 wp.org ranks it 7 places below merit 16 Payment Gateway of Stripe for WooCommerce 7K+ · 4.4★ (66) wp.org #15 ↓3 wp.org ranks it 1 place above merit 17 AI Puffer – AI Chatbot & MCP Server for Claude and ChatGPT 10K+ · 4.6★ (166) wp.org #24 wp.org ranks it 7 places below merit 18 WordLift – AI powered SEO – Schema 300+ · 4.4★ (65) wp.org #18 ↓3 19 PiWeb Disable payment method / Partial payment for WooCommerce 4K+ · 5.0★ (38) wp.org #21 ↓4 wp.org ranks it 2 places below merit 20 Multibanco, MB WAY, Credit card, Apple Pay, Google Pay, Payshop, and PIX (ifthenpay) for WooCommerce 8K+ · 5.0★ (21) wp.org #20 ↓2 21 Memberful – Membership Plugin 900+ · 4.7★ (13) wp.org #14 ↓3 wp.org ranks it 7 places above merit 22 Jetpack Search 5K+ · 4.5★ (10) wp.org #16 wp.org ranks it 6 places above merit 23 File Uploads Addon for WooCommerce 4K+ · 3.7★ (27) wp.org #23 ↓4 24 Paysera Payment Gateway for WooCommerce 7K+ · 2.9★ (16) wp.org #17 ↓4 wp.org ranks it 7 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.