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← Rankings

wp.org search vs our merit ranking: “translate domains”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “translate domains”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AI Translate: Free AI Translation, You Pick the Model shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 60+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Encryption: Easy SSL / HTTPS & Free SSL certificate, HTTPS redirect places #12 on merit, 4.9★ from 1,146 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Translate WordPress with GTranslate 900K+ · 4.9★ (4,962) wp.org #1 2 Loco Translate 1M+ · 4.8★ (453) wp.org #2 3 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1,667) wp.org #3 4 LocoAI – Auto Translate for Loco Translate 70K+ · 4.9★ (642) wp.org #4 5 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,713) wp.org #5 ↑1 6 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #6 ↓1 7 Polylang 900K+ · 4.7★ (3,004) wp.org #7 8 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1,435) wp.org #8 9 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #9 10 LiteSpeed Cache 7M+ · 4.8★ (2,778) wp.org #10 ↑1 11 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1,321) wp.org #15 ↓1 wp.org ranks it 4 places below merit 12 WP Encryption: Easy SSL / HTTPS & Free SSL certificate, HTTPS redirect 50K+ · 4.9★ (1,146) wp.org #19 ↓1 wp.org ranks it 7 places below merit 13 Simple Membership 40K+ · 4.6★ (476) wp.org #16 wp.org ranks it 3 places below merit 14 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #18 wp.org ranks it 4 places below merit 15 ConveyThis AI Multilingual Translation 1K+ · 4.4★ (145) wp.org #12 wp.org ranks it 3 places above merit 16 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8,870) wp.org #23 ↓6 wp.org ranks it 7 places below merit 17 Cookies and Content Security Policy 10K+ · 4.9★ (67) wp.org #17 ↓1 18 Domain Mapping System | Create Microsites with Multiple Alias Domains (multisite optional) 2K+ · 4.5★ (56) wp.org #13 wp.org ranks it 5 places above merit 19 Antispam Bee 700K+ · 4.8★ (226) wp.org #21 ↓3 wp.org ranks it 2 places below merit 20 Widget Context 30K+ · 4.5★ (98) wp.org #22 ↓1 wp.org ranks it 2 places below merit 21 AI Translate: Free AI Translation, You Pick the Model 60+ · 5.0★ (7) wp.org #11 ↓1 wp.org ranks it 10 places above merit 22 Domain For Sale – Landing Page Per Domain, Domain Mapping, Offers & Listings 200+ · 5.0★ (6) wp.org #14 ↑1 wp.org ranks it 8 places above merit 23 AF Translate – AI Translation Editor, PO Editor & POT Generator for WordPress 700+ · 0.0★ (0) wp.org #20 ↑1 wp.org ranks it 3 places above merit 24 Domain Search for WHMCS 100+ · 5.0★ (1) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.