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wp.org search vs our merit ranking: “uet”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “uet”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Microsoft Advertising Universal Event Tracking (UET) shows at wp.org #2 but places #24 on merit, a gap of 22 places. Its 4K+ installs carry it up the search order; its 3.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Seers AI | Cookie Consent Banner – GDPR & CCPA Compliant Consent Management Platform places #8 on merit, 4.7★ from 52 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #1 2 Beautiful Cookie Consent Banner 40K+ · 4.5★ (95) wp.org #3 1 too low 3 Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant 2K+ · 4.8★ (87) wp.org #4 1 too low 4 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #8 ↑1 4 too low 5 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3026) wp.org #10 ↓2 5 too low 6 Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) wp.org #9 ↓2 3 too low 7 Tag Pilot FREE – Google Tag Manager Integration for WooCommerce 1K+ · 5.0★ (8) wp.org #6 1 too high 8 Seers AI | Cookie Consent Banner – GDPR & CCPA Compliant Consent Management Platform 1K+ · 4.7★ (52) wp.org #14 ↓1 6 too low 9 My Agile Privacy® – CMP, Cookie Consent & Privacy Tools 7K+ · 5.0★ (19) wp.org #12 3 too low 10 Tracking and Consent Manager – WP Full Picture 3K+ · 5.0★ (21) wp.org #13 ↓9 3 too low 11 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #16 ↓2 5 too low 12 TrueAna – True Analytics Dashboard 1K+ · 5.0★ (30) wp.org #17 ↓2 5 too low 13 Lawwwing | Textos legales web y Banner de cookies 700+ · 4.6★ (10) wp.org #11 2 too high 14 UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce 200+ · 4.8★ (4) wp.org #7 ↑3 7 too high 15 Polski for WooCommerce 70+ · 4.8★ (10) wp.org #19 4 too low 16 UniConsent Cookie Consent CMP – Consent Manager 2K+ · 3.7★ (3) wp.org #5 11 too high 17 CookieBoxs – GDPR/CCPA Cookie Consent & Google Consent Mode v2 200+ · 4.4★ (5) wp.org #18 ↓1 1 too low 18 SEO Fury – SEO & GEO: Schema, XML Sitemap, Redirects, 404 Monitor, llms.txt 20+ · 5.0★ (4) wp.org #24 ↓3 6 too low 19 Adsroid – AI Agent for Advertising — · 5.0★ (2) wp.org #21 ↓2 2 too low 20 Kukie – Cookie Consent & Privacy Banner (GDPR, CCPA, DSGVO) 80+ · 5.0★ (1) wp.org #15 ↑1 5 too high 21 Finsbury Media Cookie Consent 20+ · 0.0★ (0) wp.org #20 ↓2 1 too high 22 CookieZen 20+ · 0.0★ (0) wp.org #22 ↓2 23 CookieFlame — · 5.0★ (1) wp.org #23 24 Microsoft Advertising Universal Event Tracking (UET) 4K+ · 3.0★ (1) wp.org #2 22 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.