Tag Pilot FREE – Google Tag Manager Integration for WooCommerce
by Tag Concierge · eCommerce
Also makes 4 other plugins · 1.4K+ installs across the portfolio →
Complete GTM plugin for WooCommerce (Consent Mode v2 and Server-Side). Ready for GA4 and FB Pixel. Product feed for Google Merchant Center.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
1K+
≈1.6K estimated
Momentum
+17%
downloads vs prior 30d
Biggest opportunity: Swap “consent mode”, “facebook pixel” and “ga4” for “gtm”, “fb” and “merchant center”. “consent mode” isn't earning its slot: you're not in the first 24 results for its own search. “gtm” sits at #5 untagged, close enough for a declared tag to move it up. “facebook pixel” isn't earning its slot: you're not in the first 24 results for its own search. “fb” sits at #13 untagged, close enough for a declared tag to move it up. “ga4” isn't earning its slot: you're not in the first 24 results for its own search. “merchant center” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 71 average across 9,783 eCommerce plugins
Install conversion
How it's measured →0.9%
of downloads still active
At least 1K of 113.9K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,160 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 111 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 8 reviews, smoothed to 4.22★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| gtm | #5 | #10 | 0 |
| ecommerce wishlist | #8 | #19 | 0 |
| gtm server side | #5 | #9 | 0 |
| google merchant center | #13 | #16 | 0 |
| merchant center | #13 | #16 | 0 |
| google tag manager your tag | #17 | #23 | up 3 |
| tag | #17 | #21 | up 2 |
| google tag | #20 | #23 | down 1 |
| tag manager | #21 | #23 | down 2 |
| google merchant | #19 | #21 | 0 |
| remarketing | #16 | #17 | 0 |
| merchant center errors | #10 | #13 | 0 |
| tiktok shop | #19 | #16 | down 1 |
| sales funnel | #21 | #22 | 0 |
| facebook remarketing pixel | #12 | #14 | 0 |
| ecommerce analytics | #24 | #23 | 0 |
| ecommerce tracking | #24 | #21 | down 3 |
| google tag manager server side | #14 | #23 | 0 |
| tiktok pixel | #24 | #18 | — |
| google ads tag | #16 | #23 | 0 |
| consent mode your tag | Not in the top 24 | ||
| facebook pixel your tag | Not in the top 24 | ||
| ga4 your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
88 searches this plugin appeared in over the last 90 days, 20 listed. 65 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “consent mode”, “facebook pixel” and “ga4” for “gtm”, “fb” and “merchant center”. “consent mode” isn't earning its slot: you're not in the first 24 results for its own search. “gtm” sits at #5 untagged, close enough for a declared tag to move it up. “facebook pixel” isn't earning its slot: you're not in the first 24 results for its own search. “fb” sits at #13 untagged, close enough for a declared tag to move it up. “ga4” isn't earning its slot: you're not in the first 24 results for its own search. “merchant center” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
4mo ago
latest release · v1.13.3 · 14 Jul 2026
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 69% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago; the previous band took 17 months to cross, which places it about 59% of the way through.
Install history since 29 Nov 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ Alex_Olex10mo ago
Easy setup and works great.
Read on wp.org ↗ - ★★★★★ alwoodjs3.2y ago
This plugin works as it says.
Read on wp.org ↗ - ★★★★★ adryyy3.2y ago
Does what it say.
Read on wp.org ↗ - ★★★★★ Sophie Dimitrov3.6y ago
GTM for WooCommerce allowed me to manage eCommerce tracking for GA4 very easily. Also, the plugin has great support.
Read on wp.org ↗ - ★★★★★ lennox20173.8y ago
works good!
Read on wp.org ↗ - ★★★★★ astrologiamb4.2y ago
Fantastic plugin Although I had installed GTM4WP, for whatever reason which I never found out I could trigger the purchase event in woocommerce after installing this plugin it started working perfectly.
Read on wp.org ↗ - ★★★★★ VL Tech Design5.4y ago
Very useful plugin, specifically for Woocommerce stores. Excellent support – knowledgeable, prompt and very helpful indeed.
Read on wp.org ↗ - ★★★★★ caffeinatedweb5.9y ago
Setting up eCommerce tracking for GA4 has been such a headache. This plugin made it so simple! And I cannot say enough good things about the team, excellent support.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Google Analytics, WPML, Polylang and 4 more.
- ✓ Headings and lists 7 headings and 5 lists.
- ✓ Enough to quote 3,317 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-13 2K+ → 1K+ down after 495 days in tier
- 2024-12-04 3K+ → 2K+ down after 644 days in tier
- 2023-03-01 2K+ → 3K+ up after 141 days in tier
- 2022-10-11 1K+ → 2K+ up after 7 days in tier
- 2022-10-04 700+ → 1K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GTM Kit – Google Tag Manager & GA4 integration 30K+ installs · 4.5★ · 3 shared tags A -
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ installs · 4.9★ · 2 shared tags A -
Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ installs · 4.3★ · 2 shared tags A -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Tag Pilot FREE – Google Tag Manager Integration for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/gtm-ecommerce-woo" width="480" height="300" style="border:0" loading="lazy" title="Tag Pilot FREE – Google Tag Manager Integration for WooCommerce — Plugin Pulse"></iframe> Tag Pilot FREE – Google Tag Manager Integration for WooCommerce: 1K+ active installs, 5.0★ (8 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/gtm-ecommerce-woo
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.