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wp.org search vs our merit ranking: “user managed locations”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “user managed locations”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP User Profiles shows at wp.org #6 but places #17 on merit, a gap of 11 places. Its 200+ installs carry it up the search order; its 4.3★ average from 19 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #1 2 Open User Map – Interactive Leaflet Maps 10K+ · 5.0★ (70) wp.org #2 3 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #5 ↓1 2 too low 4 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #4 ↑1 5 WP Store Locator 40K+ · 4.8★ (312) wp.org #7 ↓1 2 too low 6 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #8 2 too low 7 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #3 4 too high 8 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #9 1 too low 9 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #11 2 too low 10 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #10 ↑6 11 Max Mega Menu 300K+ · 4.8★ (882) wp.org #14 3 too low 12 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #15 ↓2 3 too low 13 Simply Static – The Static Site Generator 30K+ · 4.5★ (195) wp.org #12 ↓2 1 too high 14 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #17 ↑4 3 too low 15 Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy 30K+ · 4.6★ (769) wp.org #18 ↓1 3 too low 16 Easy Appointments 10K+ · 4.3★ (131) wp.org #13 ↓1 3 too high 17 WP User Profiles 200+ · 4.3★ (19) wp.org #6 ↑1 11 too high 18 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #16 ↓1 2 too high 19 Smart Coupons For WooCommerce Coupons 30K+ · 4.7★ (133) wp.org #20 1 too low 20 MainWP Child – Securely Connects to the MainWP Dashboard to Manage Multiple Sites 700K+ · 5.0★ (71) wp.org #19 1 too high 21 Enable Abilities for MCP 5K+ · 5.0★ (18) wp.org #24 ↓2 3 too low 22 Activity Log Pro – User Activity Log, Audit Log & Security Monitor 400+ · 5.0★ (15) wp.org #23 1 too low 23 Multi Location Product & Inventory Management for WooCommerce 100+ · 5.0★ (6) wp.org #22 ↓3 1 too high 24 Login as User or Customer — User Switching 100+ · 3.0★ (13) wp.org #21 ↓3 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.