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wp.org search vs our merit ranking: “user ratings”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “user ratings”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Widgets for Google Reviews and Ratings shows at wp.org #9 but places #19 on merit, a gap of 10 places. Its 3K+ installs carry it up the search order; its 4.2★ average from 10 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Reviews for WooCommerce places #12 on merit, 4.8★ from 1539 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #1 ↑1 2 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #3 1 too low 3 kk Star Ratings – Rate Post & Collect User Feedbacks 70K+ · 3.9★ (171) wp.org #2 ↓1 1 too high 4 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #4 5 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #6 1 too low 6 User Submitted Posts – Enable Users to Submit Posts from the Front End 10K+ · 4.8★ (913) wp.org #10 ↑1 4 too low 7 Rate My Post – Star Rating Plugin by FeedbackWP 20K+ · 4.7★ (159) wp.org #7 8 Smart User Slug Hider 2K+ · 4.9★ (55) wp.org #5 3 too high 9 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #13 ↓1 4 too low 10 Open User Map – Interactive Leaflet Maps 10K+ · 5.0★ (70) wp.org #8 2 too high 11 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #12 ↑1 1 too low 12 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #19 7 too low 13 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #17 4 too low 14 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #15 1 too low 15 UserFeedback – Create Interactive Feedback Form, User Surveys, and Polls in Seconds 200K+ · 4.8★ (309) wp.org #20 ↑1 5 too low 16 WP Recipe Maker 50K+ · 5.0★ (357) wp.org #23 7 too low 17 WP User Avatars 20K+ · 4.5★ (29) wp.org #11 ↓1 6 too high 18 Like Button Rating ♥ LikeBtn 3K+ · 4.4★ (273) wp.org #21 ↓1 3 too low 19 Widgets for Google Reviews and Ratings 3K+ · 4.2★ (10) wp.org #9 10 too high 20 GD Rating System 1K+ · 4.3★ (24) wp.org #16 4 too high 21 WPSSO Ratings and Reviews 100+ · 4.8★ (12) wp.org #18 3 too high 22 Stars Rating 1K+ · 4.7★ (23) wp.org #24 2 too low 23 Five-Star Ratings Shortcode 500+ · 4.2★ (5) wp.org #14 9 too high 24 Product Prices by User Roles for WooCommerce 1K+ · 3.4★ (14) wp.org #22 ↑1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.