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wp.org search vs our merit ranking: “user role manager”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “user role manager”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

User Role by BestWebSoft – Add and Customize Roles and Capabilities in WordPress shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 3K+ installs carry it up the search order; its 3.6★ average from 12 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Ads – Ad Manager & AdSense places #8 on merit, 4.9★ from 1463 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #1 2 WP User Manager – Registration Form, Login Form, User Profile Builder & Member Directory 10K+ · 4.7★ (350) wp.org #3 1 too low 3 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #2 1 too high 4 File Manager 1M+ · 4.6★ (1492) wp.org #5 1 too low 5 WPFront User Role Editor 30K+ · 4.5★ (65) wp.org #4 1 too high 6 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #7 1 too low 7 PublishPress Capabilities: User Role Access Control, Admin Area Permissions 90K+ · 4.7★ (143) wp.org #6 1 too high 8 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #12 4 too low 9 User Switching 200K+ · 4.9★ (238) wp.org #9 10 Download Manager 100K+ · 4.1★ (1006) wp.org #10 11 User Access Manager 10K+ · 4.4★ (112) wp.org #8 3 too high 12 Import and export users and customers 70K+ · 4.7★ (259) wp.org #14 2 too low 13 Checkout Field Manager (Checkout Manager) for WooCommerce 80K+ · 4.5★ (784) wp.org #18 5 too low 14 Permalink Manager Lite 100K+ · 4.8★ (176) wp.org #15 1 too low 15 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #16 1 too low 16 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #20 4 too low 17 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #24 7 too low 18 Login as User: See the Site as Any User 30K+ · 4.8★ (41) wp.org #13 5 too high 19 WP Event Manager – Events Calendar, Registrations, Sell Tickets with WooCommerce 20K+ · 4.0★ (250) wp.org #17 2 too high 20 File Manager 10K+ · 4.3★ (202) wp.org #22 2 too low 21 FluentSnippets – High-Performance Code Snippets, Header & Footer Code, Custom CSS & PHP Code Manager 50K+ · 4.7★ (78) wp.org #23 2 too low 22 One User Avatar | User Profile Picture 100K+ · 4.7★ (41) wp.org #21 1 too high 23 User Role by BestWebSoft – Add and Customize Roles and Capabilities in WordPress 3K+ · 3.6★ (12) wp.org #11 12 too high 24 Product Prices by User Roles for WooCommerce 1K+ · 3.4★ (14) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.