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wp.org search vs our merit ranking: “visitor logs”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “visitor logs”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Activity Logs, User Activity Tracking, Multisite Activity Log from Logtivity shows at wp.org #6 but places #21 on merit, a gap of 15 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

All-In-One Security (AIOS) – Security and Firewall places #12 on merit, 4.7★ from 1720 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #1 2 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (492) wp.org #3 ↓1 1 too low 3 Activity Log – Monitor User and Agent Changes 200K+ · 4.3★ (74) wp.org #2 ↑1 1 too high 4 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #5 ↓1 1 too low 5 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #4 ↑3 1 too high 6 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #7 ↓3 1 too low 7 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #10 3 too low 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #12 ↑1 4 too low 9 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #13 4 too low 10 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #14 ↑2 4 too low 11 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #15 ↑1 4 too low 12 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #19 7 too low 13 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #22 9 too low 14 WP Visitor Statistics (Real Time Traffic) 20K+ · 4.5★ (156) wp.org #18 ↑2 4 too low 15 TWIPLA – Website Intelligence 800+ · 4.6★ (18) wp.org #8 ↑1 7 too high 16 Document Embedder – let visitors read files without downloading 9K+ · 4.9★ (120) wp.org #20 ↑2 4 too low 17 Redirection 2M+ · 4.4★ (703) wp.org #21 4 too low 18 Trace My IP – Visitor IP Tracker, Stats Analytics & Page Views Counter with Email Alerts 1K+ · 4.5★ (21) wp.org #11 ↑2 7 too high 19 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #17 2 too high 20 Debug Log Manager – Conveniently Monitor and Inspect Errors 10K+ · 5.0★ (25) wp.org #16 ↑1 4 too high 21 Activity Logs, User Activity Tracking, Multisite Activity Log from Logtivity 2K+ · 5.0★ (4) wp.org #6 ↑1 15 too high 22 Activity Log Pro – User Activity Log, Audit Log & Security Monitor 400+ · 5.0★ (15) wp.org #24 2 too low 23 S Show Visitor IP 300+ · 3.6★ (5) wp.org #9 ↑1 14 too high 24 Log Visitor IPs 100+ · 0.0★ (0) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.