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wp.org search vs our merit ranking: “web push notification builder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “web push notification builder”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

PushAI – Self-Hosted Web Push Notifications shows at wp.org #9 but places #21 on merit, a gap of 12 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Autoptimize places #10 on merit, 4.7★ from 1428 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2216) wp.org #1 ↑1 2 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #2 ↓1 3 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #4 ↑1 1 too low 4 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #3 1 too high 5 Super Progressive Web Apps 40K+ · 4.6★ (225) wp.org #6 1 too low 6 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4358) wp.org #8 ↓1 2 too low 7 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #7 ↑2 8 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #11 3 too low 9 PushEngage – Web Push Notifications, WooCommerce Automation & Chat Widget 8K+ · 4.3★ (37) wp.org #5 ↓1 4 too high 10 Autoptimize 800K+ · 4.7★ (1428) wp.org #16 6 too low 11 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #17 ↑2 6 too low 12 WowStore – Store Builder & Product Blocks for WooCommerce 4K+ · 4.6★ (113) wp.org #15 3 too low 13 Download Manager 100K+ · 4.1★ (1006) wp.org #22 ↓5 9 too low 14 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #19 5 too low 15 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #18 ↑5 3 too low 16 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #20 ↓5 4 too low 17 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #21 4 too low 18 Hyper PWA – Bringing Modern Progressive Web App Experiences 400+ · 4.7★ (12) wp.org #13 5 too high 19 The Innovative Form Builder – IvyForms 1K+ · 5.0★ (9) wp.org #14 5 too high 20 AWeber – Free Sign Up Form and Landing Page Builder Plugin for Lead Generation and Email Newsletter Growth 8K+ · 2.6★ (25) wp.org #10 10 too high 21 PushAI – Self-Hosted Web Push Notifications 100+ · 5.0★ (1) wp.org #9 ↓1 12 too high 22 Antimanual Builder – Truly AI Powered Visual Page Builder 60+ · 5.0★ (1) wp.org #23 ↓3 1 too low 23 AFB – Auto Form Builder: Drag & Drop Contact Forms, Multi-Step Forms, Conditional Logic & AI 200+ · 5.0★ (1) wp.org #24 1 too low 24 Ultimate Push Notifications 40+ · 3.0★ (4) wp.org #12 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.