wp.org search vs our merit ranking: “website logo”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “website logo”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
WBD Logo Carousel For Gutenberg shows at wp.org #8 but places #19 on merit, a gap of 11 places. Its 600+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Royal Addons for Elementor – Addons and Templates Kit for Elementor places #12 on merit, 4.8★ from 612 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.
Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) not PHP-currentheavy footprint
wp.org #1 2 
Logo Slider – Logo Showcase, Logo Carousel, Logo Gallery and Client Logo Presentation 30K+ · 4.7★ (252) throws errorsnot PHP-current
wp.org #2 3 
Logo Carousel – Responsive Logo Slider, Logo Showcase, and Clients Logo Gallery 20K+ · 4.7★ (162)
wp.org #3 4 
Logo Slider WP – Responsive Logo Carousel, Logo Gallery & Logo Showcase 10K+ · 4.5★ (61)
wp.org #4 5 
Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755)
wp.org #9 4 too low 6 
Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699)
wp.org #15 9 too low 7 
Logo Showcase Ultimate – Logo Carousel, Logo Slider & Logo Grid 2K+ · 4.7★ (27)
wp.org #7 8 
My WordPress Login Logo 10K+ · 4.9★ (12) thin reviews
wp.org #6 2 too high 9 
ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051)
wp.org #18 9 too low 10 
Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) not PHP-current
wp.org #16 6 too low 11 
Logo Showcase – Responsive Logo Carousel, Logo Slider & Logo Grid 5K+ · 4.6★ (10) thin reviews
wp.org #5 6 too high 12 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612)
wp.org #24 12 too low 13 
Maintenance 1M+ · 4.4★ (869)
wp.org #20 7 too low 14 
SMNTCS Custom Logo Link 2K+ · 5.0★ (12) thin reviews
wp.org #10 4 too high 15 
Change WordPress Admin Logo 400+ · 5.0★ (8) thin reviews
wp.org #14 1 too high 16 
Logo Showcase – Logo Slider, Carousel & Sponsors Gallery 900+ · 4.2★ (10) not PHP-current thin reviews
wp.org #12 4 too high 17 
Awesome Logo Carousel Block 4K+ · 4.2★ (5) thin reviews
wp.org #11 6 too high 18 
Logo Showcase with Logo Carousel, Logo Slider & Logo Grid 200+ · 5.0★ (6) throws errorsnot PHP-current thin reviews
wp.org #13 5 too high 19 WBD Logo Carousel For Gutenberg 600+ · 5.0★ (2) thin reviews
wp.org #8 11 too high 20 
Logo Showcase – Carousel, Slider, Grid & List for WordPress 400+ · 4.5★ (6) thin reviews
wp.org #17 3 too high 21 
Széchenyi 2020 Logo 1K+ · 5.0★ (4) throws errorsnot PHP-current thin reviews
wp.org #19 2 too high 22 
Logo Slider – Infinite Carousel & Marquee Block 300+ · 5.0★ (2) thin reviews
wp.org #21 1 too high 23 
Logo Per Page 100+ · 5.0★ (1) thin reviews
wp.org #22 1 too high 24 
Logo Carousel – showcase client logos professionally 800+ · 4.0★ (2) thin reviews
wp.org #23 1 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.