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wp.org search vs our merit ranking: “whatsapp notifications”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “whatsapp notifications”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Order Notifications in Messaging Apps for WooCommerce shows at wp.org #9 but places #23 on merit, a gap of 14 places. Its 400+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates places #9 on merit, 4.9★ from 1680 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #1 2 Joinchat – Enhanced “click to chat” 700K+ · 4.7★ (189) wp.org #2 3 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (775) wp.org #6 ↑5 3 too low 4 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #5 1 too low 5 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #8 ↓2 3 too low 6 miniOrange OTP Login, Verification and SMS Notifications 5K+ · 4.7★ (439) wp.org #10 ↓2 4 too low 7 Notiqoo – Order Notification & Customer Chat for WooCommerce 1K+ · 4.8★ (19) wp.org #4 ↑1 3 too high 8 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #13 5 too low 9 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #20 ↓2 11 too low 10 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2409) wp.org #14 ↓10 4 too low 11 Order on Mobile for WooCommerce 7K+ · 5.0★ (4) wp.org #3 8 too high 12 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #17 ↓5 5 too low 13 Easy Appointments 10K+ · 4.3★ (131) wp.org #15 ↑2 2 too low 14 Appointment Booking Plugin – LatePoint | Calendar & Scheduling for WordPress 100K+ · 4.9★ (107) wp.org #19 ↓5 5 too low 15 PushEngage – Web Push Notifications, WooCommerce Automation & Chat Widget 8K+ · 4.3★ (37) wp.org #11 ↓1 4 too high 16 WC – APG SMS Notifications 300+ · 4.8★ (23) wp.org #12 ↑1 4 too high 17 Brevo – Email, SMS, Web Push, Chat, and more. 100K+ · 4.1★ (284) wp.org #22 5 too low 18 Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More 1K+ · 5.0★ (4) wp.org #7 11 too high 19 INDIGITALL – Instant Chat, Web Push Notifications 90+ · 4.8★ (12) wp.org #21 ↓5 2 too low 20 Spoki – Chat Buttons and WooCommerce Notifications 600+ · 5.0★ (11) wp.org #23 ↓2 3 too low 21 WANotifier for Forms and Actions 900+ · 4.7★ (13) wp.org #24 ↓2 3 too low 22 WANotifier for WooCommerce 100+ · 5.0★ (5) wp.org #18 ↓3 4 too high 23 Order Notifications in Messaging Apps for WooCommerce 400+ · 0.0★ (0) wp.org #9 14 too high 24 WooCommerce Abandoned Cart Recovery, Search Abandonment & WhatsApp Chat Widget – WhatsApp CRM by OnlineLiveSupport 30+ · 5.0★ (1) wp.org #16 ↑3 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.