F4 Simple White Label
by FAKTOR VIER · Login & Users
Also makes 7 other plugins · 3.9K+ installs across the portfolio →
Allows you to to change the login image, admin bar logo and admin footer text.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
200+
≈290 estimated
Momentum
+56%
downloads vs prior 30d
Biggest opportunity: Swap “login” for “label”. “login” isn't earning its slot: you're not in the first 24 results for its own search. “label” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 61 average across 2,206 Login & Users plugins
Install conversion
How it's measured →4.2%
of downloads still active
At least 200 of 4.8K lifetime downloads are still running, above its category: the median Login & Users plugin keeps 0.7%, across 1,477 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Login & Users plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 35 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
45
Momentum
Holding steady
+0.1
Velocity
places per keyword, 28d
33%
Breadth
of keywords climbing, 28d
+0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| whitelabel your tag | #1 | #13 | 0 |
| whitelabel plugin | #1 | #14 | 0 |
| white label your tag | #7 | #23 | 0 |
| white | #11 | #23 | up 1 |
| white label login | #10 | #24 | 0 |
| label | #22 | #24 | 0 |
| favicon your tag | #21 | #23 | up 2 |
| wordpress white label | #12 | #24 | up 1 |
| white label wordpress | #13 | #24 | up 1 |
| simple footer bar | #14 | #23 | — |
| custom favicon | #16 | #23 | 0 |
| login your tag | Not in the top 24 | ||
| login page your tag | Not in the top 24 | ||
16 searches this plugin appeared in over the last 90 days, 11 listed. 5 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “login” for “label”. “login” isn't earning its slot: you're not in the first 24 results for its own search. “label” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 364 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
1mo ago
latest release · v1.0.14 · 28 Sep 2026
15
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 3.7 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Carlos Hernández4.2y ago
It does just what you need without cluttering the dashboard with thousands of options or notifications.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 5 languages, 5 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Allows you to to change the login image, admin bar logo and admin footer text."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("if you have", "use this").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 3 headings and 2 lists.
- ✓ Enough to quote 2,478 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "whitelabel" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-02-23 100+ → 200+ up after 2 days in tier
- 2023-02-21 200+ → 100+ down after 1 days in tier
- 2023-02-20 100+ → 200+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Custom Login Page Customizer 80K+ installs · 4.8★ · 2 shared tags B -
Theme My Login 50K+ installs · 3.7★ · 2 shared tags B -
White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard 10K+ installs · 4.6★ · 2 shared tags A -
Loginfy – Custom Login Page Customizer 2K+ installs · 4.1★ · 2 shared tags B - B Branded Login Screen 300+ installs · 3.2★ · 2 shared tags F
-
Creative WP Login Page 300+ installs · 4.3★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for F4 Simple White Label into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/f4-simple-whitelabel" width="480" height="300" style="border:0" loading="lazy" title="F4 Simple White Label — Plugin Pulse"></iframe> F4 Simple White Label: 200+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/f4-simple-whitelabel
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.