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wp.org search vs our merit ranking: “widgets icons”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “widgets icons”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Custom Icons for Elementor and WPBakery shows at wp.org #15 but places #24 on merit, a gap of 9 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Media Share Buttons & Social Sharing Icons places #8 on merit, 4.8★ from 5333 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Menu Icons by Themeisle – Add Icons to Navigation Menus 100K+ · 4.9★ (851) wp.org #1 2 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #2 3 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #4 1 too low 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #5 1 too low 5 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #6 1 too low 6 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #7 1 too low 7 Skyboot Custom Icons for Elementor – Elementor Icons library – 14300+ Icons 200K+ · 5.0★ (22) wp.org #3 4 too high 8 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5333) wp.org #14 6 too low 9 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1244) wp.org #12 3 too low 10 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #9 1 too high 11 WP Menu Icons 20K+ · 4.9★ (139) wp.org #11 12 Simple Social Icons 100K+ · 4.3★ (92) wp.org #8 4 too high 13 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #17 4 too low 14 Social Share Icons & Social Share Buttons 10K+ · 4.9★ (1911) wp.org #23 9 too low 15 Easy Social Icons 20K+ · 4.4★ (84) wp.org #13 2 too high 16 Dynamic Widgets 10K+ · 4.7★ (109) wp.org #18 2 too low 17 Better Post & Filter Widgets for Elementor 4K+ · 5.0★ (18) wp.org #16 1 too high 18 Astra Widgets 200K+ · 3.9★ (17) wp.org #10 8 too high 19 JVM Rich Text Icons 3K+ · 5.0★ (10) wp.org #19 20 Ultimate Floating Widgets – Make popup sidebars 3K+ · 4.9★ (14) wp.org #22 2 too low 21 Safelayout Elegant Icons – WordPress icons 700+ · 5.0★ (5) wp.org #20 1 too high 22 Icon Element – Icon Pack for Elementor Page Builder (6718 icons) 40K+ · 4.4★ (7) wp.org #24 2 too low 23 Mox Icons – Icon Pack for Elementor 1K+ · 5.0★ (2) wp.org #21 2 too high 24 Custom Icons for Elementor and WPBakery 10K+ · 5.0★ (1) wp.org #15 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.