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wp.org search vs our merit ranking: “wish list”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wish list”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Draft List shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 40+ installs carry it up the search order; its 4.6★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) places #8 on merit, 4.5★ from 3157 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wishlist for WooCommerce: Multiple Wishlists per Customer 2K+ · 4.9★ (53) wp.org #1 2 Plugins List 700+ · 5.0★ (12) wp.org #2 3 User Role Editor 700K+ · 4.5★ (288) wp.org #5 ↑1 2 too low 4 Table of Contents Plus – Automatic Table of Contents for Posts & Pages 200K+ · 4.5★ (187) wp.org #6 ↑2 2 too low 5 Cryptocurrency Widgets – Price Ticker & Coins List 6K+ · 4.8★ (191) wp.org #8 ↑1 3 too low 6 The Events Calendar 600K+ · 4.2★ (2462) wp.org #11 ↑1 5 too low 7 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #13 ↑2 6 too low 8 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #16 ↑1 8 too low 9 Download List Block with Icons 400+ · 5.0★ (7) wp.org #4 5 too high 10 Nav Menu Roles 70K+ · 4.9★ (219) wp.org #17 7 too low 11 Wishlist and Waitlist for WooCommerce 100+ · 3.9★ (7) wp.org #3 8 too high 12 Advanced Classifieds & Directory Pro 2K+ · 4.7★ (96) wp.org #14 2 too low 13 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #23 ↓1 10 too low 14 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #20 ↑1 6 too low 15 Simple Share Buttons Adder 40K+ · 4.3★ (627) wp.org #24 9 too low 16 EventPrime – Events Calendar, Bookings, Tickets & AI 7K+ · 4.4★ (85) wp.org #18 2 too low 17 Wishlist 300+ · 3.8★ (13) wp.org #7 10 too high 18 WordPress Importer 2M+ · 3.1★ (327) wp.org #21 3 too low 19 Item Lists for Elementor 1K+ · 4.2★ (5) wp.org #9 ↑2 10 too high 20 Wishlist for WooCommerce 800+ · 4.7★ (6) wp.org #15 ↑1 5 too high 21 Draft List 40+ · 4.6★ (5) wp.org #10 11 too high 22 Astra Widgets 200K+ · 3.9★ (17) wp.org #19 ↑1 3 too high 23 Share Cart for WooCommerce 300+ · 5.0★ (2) wp.org #12 ↑1 11 too high 24 Discontinued Products 300+ · 4.2★ (5) wp.org #22 ↑1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.