WordPress Importer

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 58% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

Reviewers say it moves posts and pages over reliably and fast, with occasional image or large-import hiccups and requests for more advanced options.

1. ★★★★★ kaiya33

   3mo ago

   Moved all my content over successfully. Large imports timed out so had to split it up. Images were slow but came through. Does the job

   Read on wp.org ↗
2. ★★★★★ Daniel

   3mo ago

   needed to migrate my old site asap. this worked pretty flawlessly tbh. pulled in my posts n comments fast. had a tiny glitch with some pics but nothing serious cz it saved me hrs of copy pasting. thx

   Read on wp.org ↗
3. ★★★★★ devin984

   3mo ago

   does what it says tbh. moved all my posts & pages just fine. but media files were a bit iffy, some images didn’t pull over cz of server limits. solid for basic migrations tho. wud rec

   Read on wp.org ↗
4. ★★★★★ justina69

   3mo ago

   used this to move my old blog content over and it worked flawlessly. super fast and didn’t lose any pics. honestly a lifesaver cz manual copy pasting is the worst. thx

   Read on wp.org ↗
5. ★★★★★ devinodell

   4mo ago

   Had to move posts to a new site and this was a lifesaver. No errors, just uploaded the XML and everything was there. Tnkz so much cz I was worried about losing images. Simple but works!

   Read on wp.org ↗
6. ★★★★★ savannah65

   4mo ago

   Did the job better than I expected. Moved my content without much drama. Took a little patience, but overall it helped me a lot.

   Read on wp.org ↗
7. ★★★★★ aronweinste

   4mo ago

   Worked fine for moving my content. Took a little time, but the posts came in okay. Pretty helpful when switching sites.

   Read on wp.org ↗
8. ★★★★★ ajadalif

   4mo ago

   Used WordPress Importer to move content. Setup was easy. Did the job fine. But options feel limited. Sometimes a bit slow. Still good for simple use tbh.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 0.9.5 Rewrite CSS URLs in block markup (e.g., cover blocks with background images). Code refactoring: Extract import processing logic into separate methods to prepare for future streaming support. Update Playwright and @playwr 0.9.5
2. — Version 0.9.4 Fix a bug that caused self-closing blocks to be incorrectly serialized during URL rewriting. 0.9.4
3. — Version 0.9.3 Rewrite attachment URLs to the new URL structure 0.9.3
4. — Version 0.9.2 Rewrite site URLs in block attributes. 0.9.2
5. — Version 0.9.1 Add support for rewriting site URLs in post content and excerpts. 0.9.1
6. — Version 0.9.0 Introduce a new XML parser class WXR_Parser_XML_Processor that replaces the deprecated WXR_Parser_Regex class. 0.9.0

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. High · 7.2 WordPress Importer <= 0.8.3 - Authenticated (Administrator+) PHP Object Injection ↗
   2025-03-25 CVE-2024-13889 Deserialization of Untrusted Data Affects <= 0.8.3 Patched in 0.8.4

Automated install-time checks, tested on PHP 8.1.12 · WP 6.9

Translated into 86 languages, 20 at 90% or more

Plus 62 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-01-08 3M+ → 2M+ down after 1161 days in tier
2. 2022-11-04 4M+ → 3M+ down after 1 days in tier
3. 2022-11-03 3M+ → 4M+ up after 4 days in tier
4. 2022-10-30 4M+ → 3M+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Widget Importer & Exporter 200K+ installs · 4.6★ · 1 shared tag A
• Starter Templates & Sites Pack by ThemeGrill 70K+ installs · 4.7★ · 1 shared tag A
• Blogger Importer 50K+ installs · 3.2★ · 1 shared tag D
• Categories to Tags Converter 50K+ installs · 4.1★ · 1 shared tag C
• R Really Simple CSV Importer 40K+ installs · 4.8★ · 1 shared tag A
• RSS Importer 30K+ installs · 3.0★ · 1 shared tag D

Embed this report card

Drop a live Pulse card for WordPress Importer into a readme, a review or a deck. It updates itself.

WordPress Importer: 2M+ active installs, 3.1★ (327 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/wordpress-importer