WordPress Importer
by WordPress.org · Uncategorized
Also makes 22 other plugins · 11.2M+ installs across the portfolio →
Import posts, pages, comments, custom fields, categories, tags and more from a WordPress export file.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 79/100
no flags
Active installs
2M+
≈2.7M estimated
Momentum
-35%
downloads vs prior 30d
Biggest opportunity: Add “wordpress export”, “instruction” and “instructions” to your wp.org tags. You rank #4, #8 and #9 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 1 listed these are the slots worth spending.
79 health vs 58 average across 25,756 Uncategorized plugins
Install conversion
How it's measured →2.7%
of downloads still active
At least 2M of 73.5M lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,773 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Recent review vibe
read from the latest 12 reviews to 2026-05-26Reviewers say it moves posts and pages over reliably and fast, with occasional image or large-import hiccups and requests for more advanced options.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Support resolution
Updated 12 days ago
Tested up to WordPress 6.8.12, the current branch or newer
3.1★ over 327 reviews, smoothed to 3.23★
1 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 28d
26%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| wordpress importer | #1 | #1 | 0 |
| importer your tag | #1 | #1 | 0 |
| post importer | #1 | #2 | 0 |
| page importer | #1 | #2 | 0 |
| wordpress export | #4 | #9 | 0 |
| wordpress import | #4 | #7 | 0 |
| instruction | #8 | #12 | up 1 |
| wordpress comments import | #5 | #12 | 0 |
| instructions | #9 | #12 | 0 |
| wordpress posts | #10 | #21 | 0 |
| wordpress comments | #6 | #10 | down 1 |
| wordpress accessibility | #11 | #14 | down 1 |
| wordpress updates | #12 | #19 | 0 |
| wordpress post | #14 | #22 | down 1 |
| mapping | #14 | #19 | down 2 |
| export wordpress | #10 | #19 | 0 |
| plugin wordpress | #18 | #24 | up 1 |
| image mapping | #21 | #18 | 0 |
| wordpress plugin | #22 | #23 | down 2 |
| add fields wordpress | #13 | #20 | up 2 |
140 searches this plugin appeared in over the last 90 days, 20 listed. 115 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Add “wordpress export”, “instruction” and “instructions” to your wp.org tags. You rank #4, #8 and #9 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 1 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.8M · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
12d ago
latest release · v0.9.7 · 20 Oct 2026
24
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 58% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2M+”. Our estimate pins where the real number sits.
Crossed into this band 10 months ago; the previous band took 3.2 years to cross, which places it about 74% of the way through.
Install history since 1 Nov 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ kaiya335mo ago
Moved all my content over successfully. Large imports timed out so had to split it up. Images were slow but came through. Does the job
Read on wp.org ↗ - ★★★★★ Daniel5mo ago
needed to migrate my old site asap. this worked pretty flawlessly tbh. pulled in my posts n comments fast. had a tiny glitch with some pics but nothing serious cz it saved me hrs of copy pasting. thx
Read on wp.org ↗ - ★★★★★ devin9846mo ago
does what it says tbh. moved all my posts & pages just fine. but media files were a bit iffy, some images didn’t pull over cz of server limits. solid for basic migrations tho. wud rec
Read on wp.org ↗ - ★★★★★ justina696mo ago
used this to move my old blog content over and it worked flawlessly. super fast and didn’t lose any pics. honestly a lifesaver cz manual copy pasting is the worst. thx
Read on wp.org ↗ - ★★★★★ devinodell6mo ago
Had to move posts to a new site and this was a lifesaver. No errors, just uploaded the XML and everything was there. Tnkz so much cz I was worried about losing images. Simple but works!
Read on wp.org ↗ - ★★★★★ savannah656mo ago
Did the job better than I expected. Moved my content without much drama. Took a little patience, but overall it helped me a lot.
Read on wp.org ↗ - ★★★★★ aronweinste6mo ago
Worked fine for moving my content. Took a little time, but the posts came in okay. Pretty helpful when switching sites.
Read on wp.org ↗ - ★★★★★ ajadalif7mo ago
Used WordPress Importer to move content. Setup was easy. Did the job fine. But options feel limited. Sometimes a bit slow. Still good for simple use tbh.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 0.9.5 Rewrite CSS URLs in block markup (e.g., cover blocks with background images). Code refactoring: Extract import processing logic into separate methods to prepare for future streaming support. Update Playwright and @playwr 0.9.5
- — Version 0.9.4 Fix a bug that caused self-closing blocks to be incorrectly serialized during URL rewriting. 0.9.4
- — Version 0.9.3 Rewrite attachment URLs to the new URL structure 0.9.3
- — Version 0.9.2 Rewrite site URLs in block attributes. 0.9.2
- — Version 0.9.1 Add support for rewriting site URLs in post content and excerpts. 0.9.1
- — Version 0.9.0 Introduce a new XML parser class WXR_Parser_XML_Processor that replaces the deprecated WXR_Parser_Regex class. 0.9.0
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (0.9.7). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 86 languages, 23 at 90% or more
Plus 62 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Import posts, pages, comments, custom fields, categories, tags and more from a WordPress export file."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 1 of 1 FAQ entries are headings, not questions ("Help! I’m getting out of memory errors or a blank screen.").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 3 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,007 characters of description.
- ✓ Tags match the text All 1 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-01-08 3M+ → 2M+ down after 1161 days in tier
- 2022-11-04 4M+ → 3M+ down after 1 days in tier
- 2022-11-03 3M+ → 4M+ up after 4 days in tier
- 2022-10-30 4M+ → 3M+ down after 1794 days in tier
- 2017-12-01 3M+ → 4M+ up after 183 days in tier
- 2017-06-01 1M+ → 3M+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Starter Templates & Sites Pack by ThemeGrill 70K+ installs · 4.7★ · 1 shared tag A -
Blogger Importer 50K+ installs · 3.2★ · 1 shared tag D -
Categories to Tags Converter 50K+ installs · 4.1★ · 1 shared tag C - R Really Simple CSV Importer 40K+ installs · 4.8★ · 1 shared tag A
-
RSS Importer 20K+ installs · 3.0★ · 1 shared tag D -
Movable Type and TypePad Importer 20K+ installs · 3.9★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for WordPress Importer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wordpress-importer" width="480" height="300" style="border:0" loading="lazy" title="WordPress Importer — Plugin Pulse"></iframe> WordPress Importer: 2M+ active installs, 3.1★ (327 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/wordpress-importer
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