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wp.org search vs our merit ranking: “woff2”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woff2”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Georgian Fonts – ქართული ფონტები shows at wp.org #11 but places #20 on merit, a gap of 9 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

NitroPack – Performance, Page Speed & Cache Plugin for Core Web Vitals, CDN & Image Optimization places #5 on merit, 4.3★ from 311 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Use Any Font | Custom Font Uploader 200K+ · 4.7★ (1148) wp.org #1 2 Fonts Plugin | Google Fonts, Adobe Fonts & Upload Fonts 200K+ · 5.0★ (1221) wp.org #2 3 Leverage Browser Caching 9K+ · 4.1★ (42) wp.org #3 4 Better Font Awesome 60K+ · 4.5★ (88) wp.org #5 ↑1 1 too low 5 NitroPack – Performance, Page Speed & Cache Plugin for Core Web Vitals, CDN & Image Optimization 80K+ · 4.3★ (311) wp.org #9 ↓1 4 too low 6 3D Viewer – Turn Product Pages into Interactive 3D Experiences 9K+ · 4.7★ (24) wp.org #6 7 Local Fonts Uploader – Upload & Host Any Font Locally for GDPR 4K+ · 5.0★ (6) wp.org #4 3 too high 8 Options for Twenty Twenty 3K+ · 4.7★ (31) wp.org #10 ↓1 2 too low 9 Each domain a page 200+ · 5.0★ (8) wp.org #7 ↓2 2 too high 10 Nexter Extension – Security, Performance, Code Snippets & Site Toolkit 10K+ · 4.7★ (13) wp.org #12 ↓1 2 too low 11 Simple Ebook Viewer 400+ · 5.0★ (6) wp.org #17 ↓5 6 too low 12 F12 Profiler 400+ · 4.0★ (6) wp.org #14 ↓1 2 too low 13 PopupRoulette 200+ · 5.0★ (4) wp.org #13 ↑1 14 AI Support Assistant 30+ · 5.0★ (4) wp.org #15 1 too low 15 Mox Icons – Icon Pack for Elementor 1K+ · 5.0★ (2) wp.org #8 ↓1 7 too high 16 PressPrimer Quiz – AI Quiz Maker, Exam Builder & LMS Assessment Plugin 200+ · 5.0★ (4) wp.org #24 ↓2 8 too low 17 Fleet Agent Site Manager – Securely Connects Your Sites to a WPMgr Dashboard 100+ · 5.0★ (2) wp.org #16 ↓1 1 too high 18 NextXen Designer – Product Customizer for WooCommerce 60+ · 5.0★ (2) wp.org #18 ↓1 19 Kodlo Media Manager 100+ · 5.0★ (2) wp.org #22 ↓2 3 too low 20 Georgian Fonts – ქართული ფონტები 100+ · 5.0★ (1) wp.org #11 ↓1 9 too high 21 Enable All Font Uploads 500+ · 0.0★ (0) wp.org #19 ↓3 2 too high 22 Simple Fonts – Upload Custom Fonts for Any Theme or Page Builder 50+ · 0.0★ (0) wp.org #20 ↓2 2 too high 23 Topper Pack 400+ · 0.0★ (0) wp.org #23 ↓2 24 Fluid Font Forge 10+ · 5.0★ (1) wp.org #21 ↓2 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.