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wp.org search vs our merit ranking: “woo keep the change”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woo keep the change”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Badges Woo shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 200+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Germanized for WooCommerce places #12 on merit, 4.8★ from 496 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,132) wp.org #1 ↑1 2 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #2 ↑2 3 Wallet for WooCommerce 20K+ · 4.7★ (188) wp.org #4 ↑1 wp.org ranks it 1 place below merit 4 BEAR – Bulk Editor for WooCommerce Professional. AI assistant on board (MCP Server) 30K+ · 4.7★ (228) wp.org #7 wp.org ranks it 3 places below merit 5 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #3 wp.org ranks it 2 places above merit 6 Store Vacation Lite for WooCommerce 20K+ · 4.6★ (189) wp.org #8 wp.org ranks it 2 places below merit 7 Payment Gateway for PayPal on WooCommerce 10K+ · 4.4★ (73) wp.org #6 ↑1 wp.org ranks it 1 place above merit 8 CURCY – Multi Currency for WooCommerce 20K+ · 4.3★ (227) wp.org #9 wp.org ranks it 1 place below merit 9 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #13 ↑3 wp.org ranks it 4 places below merit 10 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #12 ↓1 wp.org ranks it 2 places below merit 11 Pay with Vipps and MobilePay for WooCommerce 5K+ · 4.8★ (13) wp.org #5 ↑1 wp.org ranks it 6 places above merit 12 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #21 ↓1 wp.org ranks it 9 places below merit 13 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #23 wp.org ranks it 10 places below merit 14 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #17 ↓2 wp.org ranks it 3 places below merit 15 XT Floating Cart for WooCommerce 4K+ · 4.6★ (149) wp.org #20 ↑3 wp.org ranks it 5 places below merit 16 ALD – Dropshipping and Fulfillment for AliExpress and WooCommerce 8K+ · 3.7★ (138) wp.org #15 ↓2 wp.org ranks it 1 place above merit 17 Premmerce Permalink Manager for WooCommerce 40K+ · 3.9★ (53) wp.org #14 ↓2 wp.org ranks it 3 places above merit 18 WPC Smart Wishlist for WooCommerce 100K+ · 4.8★ (34) wp.org #16 ↓2 wp.org ranks it 2 places above merit 19 Variation Swatches for WooCommerce 9K+ · 4.7★ (55) wp.org #19 ↑3 20 Joinchat – Enhanced “click to chat” 700K+ · 4.7★ (189) wp.org #24 ↓7 wp.org ranks it 4 places below merit 21 Block Specific Spam Woo Orders 1K+ · 5.0★ (10) wp.org #10 wp.org ranks it 11 places above merit 22 Campos Checkout Brasileiro para WooCommerce 5K+ · 4.9★ (45) wp.org #22 23 Badges Woo 200+ · 5.0★ (3) wp.org #11 ↑10 wp.org ranks it 12 places above merit 24 Eway Payments for Woo 3K+ · 3.2★ (5) wp.org #18 ↑1 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.