Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “woocommerce custom tabs”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce custom tabs”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Google for WooCommerce shows at wp.org #8 but places #19 on merit, a gap of 11 places. Its 800K+ installs carry it up the search order; its 2.7★ average from 269 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Germanized for WooCommerce places #11 on merit, 4.8★ from 496 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4,833) wp.org #1 2 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1,440) wp.org #3 ↑2 wp.org ranks it 1 place below merit 3 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #2 wp.org ranks it 1 place above merit 4 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #6 ↑2 wp.org ranks it 2 places below merit 5 Custom Product tabs for WooCommerce 10K+ · 4.9★ (48) wp.org #4 ↓1 wp.org ranks it 1 place above merit 6 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #9 ↑1 wp.org ranks it 3 places below merit 7 Product Tabs for WooCommerce 10K+ · 4.7★ (69) wp.org #5 ↑2 wp.org ranks it 2 places above merit 8 Custom Product Tabs for WooCommerce & WordPress Tabs Builder – Smart Tabs 10K+ · 4.9★ (134) wp.org #7 ↓3 wp.org ranks it 1 place above merit 9 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1,866) wp.org #12 ↓1 wp.org ranks it 3 places below merit 10 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #13 ↑2 wp.org ranks it 3 places below merit 11 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #17 ↓1 wp.org ranks it 6 places below merit 12 Custom Order Status Manager for WooCommerce 30K+ · 4.7★ (117) wp.org #14 ↑4 wp.org ranks it 2 places below merit 13 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1,072) wp.org #23 wp.org ranks it 10 places below merit 14 Payment Plugins for PayPal WooCommerce 80K+ · 4.8★ (127) wp.org #16 wp.org ranks it 2 places below merit 15 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1,919) wp.org #22 ↑2 wp.org ranks it 7 places below merit 16 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #15 ↑6 wp.org ranks it 1 place above merit 17 Custom Order Numbers for WooCommerce 20K+ · 4.2★ (25) wp.org #10 ↓1 wp.org ranks it 7 places above merit 18 Secure Custom Fields 100K+ · 4.8★ (69) wp.org #20 ↓3 wp.org ranks it 2 places below merit 19 Google for WooCommerce 800K+ · 2.7★ (269) wp.org #8 ↓2 wp.org ranks it 11 places above merit 20 E Expand Tabs for WooCommerce 1K+ · 5.0★ (27) wp.org #18 ↑5 wp.org ranks it 2 places above merit 21 Custom Product Tabs Lite for WooCommerce 4K+ · 4.2★ (33) wp.org #19 wp.org ranks it 2 places above merit 22 Pinterest for WooCommerce 200K+ · 2.3★ (68) wp.org #11 ↑2 wp.org ranks it 11 places above merit 23 Easy Tabs Block – Smart, Lightweight & Responsive Tabs for the Block Editor 1K+ · 5.0★ (5) wp.org #21 wp.org ranks it 2 places above merit 24 Additional Custom Product Tabs for WooCommerce 400+ · 5.0★ (5) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.