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wp.org search vs our merit ranking: “wordpress 3.8”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress 3.8”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Dashboard Columns shows at wp.org #8 but places #22 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Gift Up Gift Cards for WordPress and WooCommerce places #11 on merit, 4.9★ from 235 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #2 1 too low 2 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #1 1 too high 3 WP Visitor Statistics (Real Time Traffic) 20K+ · 4.5★ (156) wp.org #3 4 MalCare WordPress Security Plugin – Malware Scanner, Cleaner, Security Firewall 100K+ · 4.4★ (559) wp.org #4 5 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #6 1 too low 6 Ultimate Dashboard – Custom WordPress Dashboard 50K+ · 4.6★ (114) wp.org #7 1 too low 7 Access Governance for WordPress (aka AAM) 100K+ · 4.2★ (420) wp.org #10 3 too low 8 Broken Link Checker 500K+ · 3.8★ (605) wp.org #9 1 too low 9 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #14 5 too low 10 Search & Filter 40K+ · 4.5★ (175) wp.org #13 3 too low 11 Gift Up Gift Cards for WordPress and WooCommerce 5K+ · 4.9★ (235) wp.org #17 6 too low 12 AR for WordPress 300+ · 4.6★ (10) wp.org #5 7 too high 13 Optimus – WordPress Image Optimizer 30K+ · 4.2★ (69) wp.org #12 1 too high 14 Easy Accept Payments via PayPal 6K+ · 4.5★ (34) wp.org #11 3 too high 15 Vimeography: Vimeo Video Gallery WordPress Plugin 5K+ · 4.5★ (122) wp.org #18 3 too low 16 Sitemap by BestWebSoft – WordPress XML Site Map Page Generator Plugin 20K+ · 4.3★ (115) wp.org #19 3 too low 17 Contact Form by BestWebSoft – Advanced WP Contact Form Builder for WordPress 30K+ · 4.0★ (292) wp.org #21 4 too low 18 Nested Pages 90K+ · 4.7★ (126) wp.org #24 6 too low 19 Flexible PDF Invoices for WooCommerce & WordPress 6K+ · 4.4★ (37) wp.org #15 4 too high 20 Gallery by BestWebSoft – Customizable Image and Photo Galleries for WordPress 10K+ · 4.0★ (158) wp.org #23 3 too low 21 PDF & Print by BestWebSoft – WordPress Posts and Pages PDF Generator Plugin 9K+ · 3.9★ (102) wp.org #22 1 too low 22 Dashboard Columns 1K+ · 5.0★ (2) wp.org #8 14 too high 23 WebwinkelKeur: Webshop keurmerk & reviews for WordPress 4K+ · 5.0★ (4) wp.org #16 7 too high 24 G Gemius for WordPress 20+ · 5.0★ (1) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.