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wp.org search vs our merit ranking: “wordpress flash embed”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress flash embed”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Embed and Integrate Etsy Shop shows at wp.org #12 but places #24 on merit, a gap of 12 places. Its 100+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Quiz Maker by AYS places #12 on merit, 4.9★ from 601 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Embed Plus for YouTube Gallery, Livestream and Lazy Loading with Facades 100K+ · 4.6★ (572) wp.org #1 2 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #5 3 too low 3 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #3 ↓1 4 FV Flowplayer Video Player 10K+ · 4.4★ (90) wp.org #4 ↓1 5 Hummingbird Performance – Cache & Page Speed Optimization for Core Web Vitals | Critical CSS | Minify CSS | Defer CSS Javascript | CDN 70K+ · 4.7★ (1488) wp.org #11 ↓2 6 too low 6 WP Video Lightbox 30K+ · 4.3★ (67) wp.org #6 ↓2 7 Wonder Video Embed 4K+ · 5.0★ (5) wp.org #2 ↑10 5 too high 8 WPBot – AI ChatBot for Live Support, Lead Generation, WordPress Automation, AI Services 5K+ · 4.7★ (124) wp.org #9 ↓2 1 too low 9 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #13 ↓2 4 too low 10 Vimeotheque – Vimeo WordPress Plugin & Video Gallery 2K+ · 4.6★ (26) wp.org #8 ↓2 2 too high 11 Compact WP Audio Player 20K+ · 4.1★ (69) wp.org #10 ↓2 1 too high 12 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #24 12 too low 13 Embeds for YouTube 9K+ · 4.2★ (24) wp.org #7 ↓2 6 too high 14 ShopLentor – All-in-One WooCommerce Growth & Store Enhancement Plugin 80K+ · 4.5★ (278) wp.org #18 ↓4 4 too low 15 Firelight Lightbox 200K+ · 4.8★ (361) wp.org #21 ↓1 6 too low 16 Vimeography: Vimeo Video Gallery WordPress Plugin 5K+ · 4.5★ (122) wp.org #17 1 too low 17 Interactive Content – H5P 40K+ · 4.8★ (61) wp.org #16 1 too high 18 Finale Lite – Sales Countdown Timer & Discount for WooCommerce 3K+ · 4.7★ (151) wp.org #20 ↓1 2 too low 19 Easy Video Player 20K+ · 4.2★ (57) wp.org #14 ↓1 5 too high 20 Spotlight Social Photo Feed 50K+ · 4.7★ (171) wp.org #23 ↓5 3 too low 21 Product Badge, Label, Countdown Timer for WooCommerce – Sale Booster 5K+ · 4.8★ (30) wp.org #22 ↓1 1 too low 22 Lean Player – Video and Audio Player with Playlist for WordPress, Elementor and Gutenberg 2K+ · 4.7★ (6) wp.org #15 7 too high 23 YLabs AI Site Manager with ChatGPT and Claude 5K+ · 5.0★ (1) wp.org #19 4 too high 24 Embed and Integrate Etsy Shop 100+ · 3.0★ (2) wp.org #12 ↓2 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.