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wp.org search vs our merit ranking: “wp download manager”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp download manager”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Download Plugin shows at wp.org #9 but places #17 on merit, a gap of 8 places. Its 60K+ installs carry it up the search order; its 4.5★ average from 27 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Encryption: Easy SSL / HTTPS & Free SSL certificate, HTTPS redirect places #12 on merit, 4.9★ from 1,146 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Download Manager 90K+ · 4.1★ (1,006) wp.org #1 2 Download Monitor 80K+ · 4.5★ (525) wp.org #2 3 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,716) wp.org #3 4 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #4 5 File Manager 1M+ · 4.6★ (1,492) wp.org #5 ↓2 6 WP Job Manager 70K+ · 4.4★ (237) wp.org #6 ↓2 7 Advanced File Manager – Ultimate File Manager for WordPress And Document Library Solution 100K+ · 4.8★ (442) wp.org #8 ↓1 wp.org ranks it 1 place below merit 8 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1,463) wp.org #11 ↑2 wp.org ranks it 3 places below merit 9 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #7 wp.org ranks it 2 places above merit 10 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #12 ↑3 wp.org ranks it 2 places below merit 11 Checkout Field Manager (Checkout Manager) for WooCommerce 80K+ · 4.5★ (784) wp.org #15 ↓5 wp.org ranks it 4 places below merit 12 WP Encryption: Easy SSL / HTTPS & Free SSL certificate, HTTPS redirect 50K+ · 4.9★ (1,146) wp.org #19 ↓2 wp.org ranks it 7 places below merit 13 File Manager Pro – Filester 100K+ · 4.9★ (155) wp.org #13 ↑5 14 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #18 wp.org ranks it 4 places below merit 15 Permalink Manager Lite 100K+ · 4.8★ (176) wp.org #14 ↓5 wp.org ranks it 1 place above merit 16 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #10 ↓2 wp.org ranks it 6 places above merit 17 Download Plugin 60K+ · 4.5★ (27) wp.org #9 ↓3 wp.org ranks it 8 places above merit 18 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #21 wp.org ranks it 3 places below merit 19 File Manager 10K+ · 4.3★ (202) wp.org #23 wp.org ranks it 4 places below merit 20 Download Plugins and Themes in ZIP from Dashboard 30K+ · 4.9★ (27) wp.org #17 ↓5 wp.org ranks it 3 places above merit 21 Simple Download Counter 2K+ · 4.9★ (19) wp.org #16 ↓5 wp.org ranks it 5 places above merit 22 APCu Manager 10K+ · 4.6★ (20) wp.org #24 ↓8 wp.org ranks it 2 places below merit 23 WP All Import – Job Listing Import for WP Job Manager 2K+ · 5.0★ (2) wp.org #20 wp.org ranks it 3 places above merit 24 WP Events Manager 30K+ · 2.7★ (13) wp.org #22 ↓8 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.