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wp.org search vs our merit ranking: “yes co”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “yes co”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

eRecht24 Legal Texts shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 50K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Real Cookie Banner: GDPR & ePrivacy Cookie Consent places #11 on merit, 4.9★ from 492 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Molongui Authorship – Author Boxes, Guest Authors & Co-Authors for WordPress 10K+ · 4.7★ (158) wp.org #2 1 too low 2 Co-Authors Plus 20K+ · 3.5★ (77) wp.org #1 1 too high 3 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #4 ↑1 1 too low 4 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #3 1 too high 5 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #7 2 too low 6 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #8 2 too low 7 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #5 ↓1 2 too high 8 Simple Author Box 90K+ · 4.3★ (115) wp.org #6 2 too high 9 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #17 8 too low 10 AutomatorWP – No-Code Workflow Automation, Integration & Webhooks Plugin, now with AI 6K+ · 4.8★ (202) wp.org #14 ↑1 4 too low 11 Real Cookie Banner: GDPR & ePrivacy Cookie Consent 100K+ · 4.9★ (492) wp.org #22 ↑1 11 too low 12 Username Changer 40K+ · 4.3★ (77) wp.org #13 1 too low 13 SchedulePress – Auto Post & Publish, Auto Social Share, Schedule Posts with Editorial Calendar & Missed Schedule Post Publisher 10K+ · 4.6★ (201) wp.org #24 11 too low 14 Nelio A/B Testing – AB Tests and Heatmaps for Better Conversion Optimization 4K+ · 4.8★ (99) wp.org #21 7 too low 15 Sensei LMS – Online Courses, Quizzes, & Learning 9K+ · 3.5★ (40) wp.org #10 5 too high 16 Crypto Converter ⚡ Widget 1K+ · 4.6★ (24) wp.org #16 17 Calculation for contact form 7 1K+ · 4.5★ (22) wp.org #23 ↓1 6 too low 18 Cryptocurrency Price Widget 200+ · 4.4★ (7) wp.org #15 ↓1 3 too high 19 LWS Tools 10K+ · 5.0★ (6) wp.org #20 1 too low 20 Impressum 4K+ · 3.7★ (6) wp.org #11 9 too high 21 Editoria11y Accessibility Checker 1K+ · 5.0★ (5) wp.org #18 3 too high 22 eRecht24 Legal Texts 50K+ · 5.0★ (1) wp.org #9 13 too high 23 LearnPress – Prerequisites Courses 5K+ · 5.0★ (1) wp.org #12 11 too high 24 Y Yes-co ORES 10+ · 0.0★ (0) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.