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wp.org search vs our merit ranking: “zoho calendar”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “zoho calendar”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Zoho Marketing Automation shows at wp.org #4 but places #22 on merit, a gap of 18 places. Its 1K+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder places #7 on merit, 4.8★ from 1388 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Calendar – Google Calendar, Events, & ICS Feeds 50K+ · 3.8★ (397) wp.org #2 1 too low 2 Zoho Flow – No-Code Workflow Automation 5K+ · 5.0★ (13) wp.org #1 1 too high 3 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #5 2 too low 4 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #7 3 too low 5 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #6 1 too low 6 WP Event Manager – Events Calendar, Registrations, Sell Tickets with WooCommerce 20K+ · 4.0★ (250) wp.org #8 2 too low 7 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #15 8 too low 8 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #14 6 too low 9 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #10 1 too low 10 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #13 3 too low 11 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #11 12 Charitable – Donation & Fundraising Platform (Donation Forms, Recurring Donations & Fundraising Campaigns) 10K+ · 4.9★ (219) wp.org #16 4 too low 13 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #23 10 too low 14 Uncanny Automator – Claude & ChatGPT MCP Server with MCP for AI Automation 40K+ · 4.9★ (157) wp.org #17 3 too low 15 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #20 5 too low 16 Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375) wp.org #24 8 too low 17 Zoho Forms – Drag & Drop Form Builder for Websites – Contact Forms, Payment Forms, Order Forms & More 10K+ · 2.7★ (14) wp.org #3 14 too high 18 SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102) wp.org #22 4 too low 19 Hydra Booking — Appointment Scheduling & Booking Calendar 2K+ · 4.4★ (9) wp.org #9 10 too high 20 Booktics – Appointment Booking Calendar for Service Businesses 800+ · 4.3★ (14) wp.org #12 8 too high 21 WP GoToWebinar 600+ · 4.9★ (15) wp.org #19 2 too high 22 Zoho Marketing Automation 1K+ · 0.0★ (0) wp.org #4 18 too high 23 HT Contact Form – Drag & Drop Form Builder for WordPress 10K+ · 4.2★ (5) wp.org #18 5 too high 24 Forms Bridge – Infinite integrations 100+ · 5.0★ (2) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.