Variation Swatches for WooCommerce
by acowebs · eCommerce
Also makes 16 other plugins · 73K+ installs across the portfolio →
Variation Swatches for WooCommerce Plugin is a reliable extension that can perform wonders on your product attributes with robust UI.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 51/100
Stale · Likely abandoned · Few reviews
Active installs
40+
≈45 estimated
Momentum
-24%
low volume, under 1,000 downloads a month
Biggest opportunity: “variation swatches”, “variation swatches for woocommerce” and “woocommerce variation swatches” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
51 health vs 71 average across 9,842 eCommerce plugins
Install conversion
How it's measured →0.6%
of downloads still active
At least 40 of 7.1K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,176 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
36/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
- Falling behind WordPress. Tested up to WordPress 6.4.14.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 875 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.4.14; the current branch is 7.1
5.0★ over 1 review, weighted for review count to 4.1★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Last updated 875 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-0.3
Velocity
places per keyword, 21d
0%
Breadth
of keywords climbing, 21d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| aco variation swatches for woocommerce your tag | #1 | #1 | 0 |
| variation swatches your tag | Not in the top 24 | ||
| variation swatches for woocommerce your tag | Not in the top 24 | ||
| woocommerce variation swatches your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days, 1 listed. 2 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “variation swatches”, “variation swatches for woocommerce” and “woocommerce variation swatches” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 223 · peaks are release surges
Directory rank
Ranked about #21,400 to #22,800, alongside the other plugins at 40+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.4y ago
latest release · v1.2.6 · 12 Jun 2024
22
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40+”. Our estimate pins where the real number sits.
Crossed into this band 18 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 4 Oct 2022
Languages
via translate.wordpress.orgTranslated into 7 languages, 5 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 3 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Shopify, Facebook, YouTube and 1 more.
- ! Headings and lists 9 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 5,280 characters of description.
- ✓ Tags match the text All 4 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-05-28 50+ → 40+ down after 326 days in tier
- 2024-07-06 60+ → 50+ down after 201 days in tier
- 2023-12-18 50+ → 60+ up after 114 days in tier
- 2023-08-26 60+ → 50+ down after 73 days in tier
- 2023-06-14 50+ → 60+ up after 58 days in tier
- 2023-04-17 40+ → 50+ up after 94 days in tier
- 2023-01-13 30+ → 40+ up after 18 days in tier
- 2022-12-26 20+ → 30+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Variation Swatches for WooCommerce 300K+ installs · 4.8★ · 3 shared tags A -
Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 3 shared tags A -
Variation Swatches for WooCommerce 8K+ installs · 4.8★ · 3 shared tags A -
Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches 100+ installs · 4.0★ · 3 shared tags B -
SparkSwipe Variation Swatches for WooCommerce — installs · 3.6★ · 3 shared tags -
Variation Swatches for WooCommerce 50K+ installs · 3.7★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/aco-variation-swatches-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Variation Swatches for WooCommerce — Plugin Pulse"></iframe> Variation Swatches for WooCommerce: 40+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/aco-variation-swatches-for-woocommerce
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