Alligator Menu Popup
by cubecolour · Uncategorized
Also makes 18 other plugins · 19.3K+ installs across the portfolio →
Add the 'mpopup' class to a menu item in a custom menu to open the target in a popup Window.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 66/100
Stale
Active installs
500+
≈590 estimated
Momentum
—
no download trend yet
Biggest opportunity: “popup”, “popup window” and “popups” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
66 health vs 58 average across 25,756 Uncategorized plugins
Install conversion
How it's measured →2.3%
of downloads still active
At least 500 of 21.8K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,773 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 496 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
4.8★ over 17 reviews, smoothed to 4.28★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 496 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| popup your tag | Not in the top 24 | ||
| popup window your tag | Not in the top 24 | ||
| popups your tag | Not in the top 24 | ||
| shortcode your tag | Not in the top 24 | ||
| simple your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days, 0 listed. 1 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “popup”, “popup window” and “popups” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 656 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.4y ago
latest release · v2.0.0 · 23 Jun 2025
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “500+”. Our estimate pins where the real number sits.
Crossed into this band 27 days ago and a band this size takes about a year or more to cross, so the real count is still just under 600.
Install history since 17 Dec 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ coderiverstudio4.7y ago
Simply works! Thank you.
Read on wp.org ↗ - ★★★★★ rudyodo5.1y ago
Great tool, so simple and efficient! Tnx!
Read on wp.org ↗ - ★★★★★ sock2me5.2y ago
You know when a plugin is easy to find, easy to understand, doesn’t mess up your site and is FREE? Yeah – me neither. This is that plugin. Thank you for being a unicorn. This plugin ROCKS!!!! This topic was modified 4 years, 11 months ago by sock2me.
Read on wp.org ↗ - ★★★★★ Anonymous User 129664437.3y ago
Lately when you search for popups it’s all lightbox which is in fact not a popup but an overlayer with z-index, which is very misleading. This plugin understands the definition of a popup and makes it true. Thank you!
Read on wp.org ↗ - ★★★★★ Virtualtopia8.2y ago
Installed it, set dimensions of window in settings, but then what? Went to menu, nothing extra there. Couldn’t see instructions for next step or new features in menu items. Then noticed text above plugin entry (after 10 minutes) that said “Add the ‘mpopup’ class to a menu item in a custom menu”. But menu items have no field for class name. Had to delete and try something else.
Read on wp.org ↗ - ★★★★★ oncemenito9.1y ago
Does what it says it does.
Read on wp.org ↗ - ★★★★★ miankhalid20139.8y ago
I’m using this plugin on my site and it works perfectly fine. However, I’m writing this review to share a very pleasant experience regarding a custom solution. I wanted to open the Read More links on my site in a popup. I tried a well-known plugin with its premium extensions; went through a nightmare of support tickets and correspondence for more than ten days but it didn’t work. Since I was already using the Alligator Menu Popup plugin therefore I decided to approach its author. It wasn’t hard to find and contact Michael Atkins. After a very brief communication Michael delivered an excellent solution very efficiently and for a price that was better than fair. I’m sharing my experience with a view to save the readers of my review from the nightmare that I went through. [ Redacted, do not post the author’s contact URL in reviews. Or any links. ] Khalid Mian This topic was modified 8 years, 4 months ago by Jan Dembowski. This topic was modified 8 years, 4 months ago by Jan Dembowski.
Read on wp.org ↗ - ★★★★★ rmdivito10.8y ago
Thank you for this. Is it possible to have the PU appear in the top left corner? Got this to happen with your regular PU plugin but don’t see how with this menu version. many thanks, Rob
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add the 'mpopup' class to a menu item in a custom menu to open the target in a popup Window."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 983 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("popups", "shortcode", "simple" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-05 600+ → 500+ down after 177 days in tier
- 2026-04-11 700+ → 600+ down after 3 days in tier
- 2026-04-08 600+ → 700+ up after 99 days in tier
- 2025-12-30 700+ → 600+ down after 1 days in tier
- 2025-12-29 600+ → 700+ up after 1 days in tier
- 2025-12-28 700+ → 600+ down after 234 days in tier
- 2025-05-08 800+ → 700+ down after 310 days in tier
- 2024-07-02 900+ → 800+ down after 251 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Alligator Popup 1K+ installs · 4.7★ · 4 shared tags C -
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 2 shared tags A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 2 shared tags A -
Advanced Popups 60K+ installs · 3.9★ · 2 shared tags B -
Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ installs · 4.5★ · 2 shared tags A -
Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Alligator Menu Popup into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/alligator-menu-popup" width="480" height="300" style="border:0" loading="lazy" title="Alligator Menu Popup — Plugin Pulse"></iframe> Alligator Menu Popup: 500+ active installs, 4.8★ (17 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/alligator-menu-popup
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