Ortto
by rafalautopilot · Email & Marketing
Customer data and marketing automation platform.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
10+
≈20 estimated
Momentum
-22%
downloads vs prior 30d
Biggest opportunity: “autopilot”, “email” and “marketing” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →0.2%
of downloads still active
At least 10 of 4.2K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 4 days ago
Tested up to WordPress 7.0.8, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ortto your tag | #4 | #5 | 0 |
| autopilot your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
| marketing your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
2 searches this plugin appeared in over the last 90 days, 1 listed. 1 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “autopilot”, “email” and “marketing” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 348 · peaks are release surges
Directory rank
Ranked about #30,400 to #44,800, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
4d ago
latest release · v1.0.25 · 28 Oct 2026
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just under 20.
Install history since 4 Oct 2022
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.0.25). Sites still on an older version should update.
- 2024-11-19 CVE-2024-52482 Improper Neutralization of Input During Web Page Generation Affects <= 1.0.19 Patched in 1.0.21
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for One audience phrase ("designed for"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 3 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,871 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "autopilot", "woocommerce" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-11-01 20+ → 10+ down after 5 days in tier
- 2026-10-27 10+ → 20+ up after 6 days in tier
- 2026-10-21 20+ → 10+ down after 36 days in tier
- 2026-09-15 10+ → 20+ up after 15 days in tier
- 2026-08-31 30+ → 10+ down after 45 days in tier
- 2026-07-17 20+ → 30+ up after 3 days in tier
- 2026-07-14 30+ → 20+ down after 31 days in tier
- 2026-06-13 20+ → 30+ up after 18 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Klaviyo 100K+ installs · 3.2★ · 3 shared tags B -
Pinterest for WooCommerce 200K+ installs · 2.6★ · 2 shared tags B -
Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 2 shared tags A -
Mailchimp List Subscribe Form 60K+ installs · 2.8★ · 2 shared tags B -
Email Marketing for WooCommerce by Omnisend 40K+ installs · 4.8★ · 2 shared tags A -
WooCommerce Analytics 20K+ installs · 4.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Ortto into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/autopilot" width="480" height="300" style="border:0" loading="lazy" title="Ortto — Plugin Pulse"></iframe> Ortto: 10+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/autopilot
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