Boldermail – Email Marketing and Newsletters for WordPress
by Hernan Villanueva · Email & Marketing
Send marketing emails reliably from your WordPress dashboard with Boldermail, a powerful email marketing and automation platform.
50 health vs 63 average across 1,299 Email & Marketing plugins
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Biggest win: Update recency
To rank higher: Last updated 863 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
65
now · peak 152
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2022-06-27 · 1,388 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ Bjørn Nielsen2.4y ago
Yes, I can’t get it to work!!!
Read on wp.org ↗ - ★★★★★ gabriellaliteraria6.1y ago
Switched to Boldermail for my email marketing some months ago and I’m using their plugin and couldn’t be happier! Their customer service takes care of everything and they even made some newsletter templates for me with specific requirements, so the learning process was super fast and easy. Prices are incredibly reasonable and tailored to your needs, so I’m saving a lot compared to my previous service. The transition to Boldermail was painless (I’d been putting off leaving the previous company because of all the hassle I thought it would involve). They’ve also just implemented a drag and drop type editor, making things even more intuitive. Totally recommend this plugin and the service in general.
Read on wp.org ↗ - ★★★★★ inkstruck6.6y ago
When I saw a fellow blogger share about Boldermail on her Instagram stories, I was curious to see how she able to send out newsletters to her thousands of followers for a fraction of the cost it usually is. I’m so happy I took the chance to change my newsletter platform because this plugin really delivers. The instructions are very clear and there is quite a bit of setting up to do but it has been very well explained on the website. The customer service is amazing and I was able to resolve any issues I had very quickly. One of the things I would love to see is more template options and also a way to use the drag and drop option to create a template. But these are just minor things amongst the many other amazing ones. Thank you so for creating this wonderful plugin.
Read on wp.org ↗
Known vulnerabilities
via Wordfence Intelligence1 disclosed vulnerability on record for this plugin, 1 still affects the current version.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.5.2
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mail Mint – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 5K+ installs · 4.7★ · 4 shared tags A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 3 shared tags A -
Brevo for WooCommerce 30K+ installs · 3.5★ · 3 shared tags B -
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ installs · 4.9★ · 3 shared tags A -
FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ installs · 4.9★ · 3 shared tags A -
SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ installs · 4.4★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Boldermail – Email Marketing and Newsletters for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/boldermail" width="480" height="300" style="border:0" loading="lazy" title="Boldermail – Email Marketing and Newsletters for WordPress — Plugin Pulse"></iframe> Boldermail – Email Marketing and Newsletters for WordPress: 10+ active installs, 3.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/boldermail