Boldermail – Email Marketing and Newsletters for WordPress
by Hernan Villanueva · Email & Marketing
Send marketing emails reliably from your WordPress dashboard with Boldermail, a powerful email marketing and automation platform.
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Health
D 51/100
Stale · Likely abandoned · Few reviews · Open vulnerability
Active installs
10+
≈17 estimated
Momentum
+12%
downloads vs prior 30d
Biggest opportunity: “email”, “email automation” and “email marketing” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
51 health vs 66 average across 2,121 Email & Marketing plugins
Install conversion
How it's measured →0.2%
of downloads still active
At least 10 of 6.6K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 925 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.5.14; the current branch is 6.8
3.7★ over 3 reviews, smoothed to 4.08★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 925 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.3
Velocity
places per keyword, 10d
0%
Breadth
of keywords climbing, 10d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email your tag | Not in the top 24 | ||
| email automation your tag | Not in the top 24 | ||
| email marketing your tag | Not in the top 24 | ||
| marketing automation your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
4 searches this plugin appeared in over the last 90 days, 0 listed. 4 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “email”, “email automation” and “email marketing” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 152 · peaks are release surges
Directory rank
Ranked about #30,100 to #45,000, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 27 Jun 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Bjørn Nielsen2.6y ago
Yes, I can’t get it to work!!!
Read on wp.org ↗ - ★★★★★ gabriellaliteraria6.3y ago
Switched to Boldermail for my email marketing some months ago and I’m using their plugin and couldn’t be happier! Their customer service takes care of everything and they even made some newsletter templates for me with specific requirements, so the learning process was super fast and easy. Prices are incredibly reasonable and tailored to your needs, so I’m saving a lot compared to my previous service. The transition to Boldermail was painless (I’d been putting off leaving the previous company because of all the hassle I thought it would involve). They’ve also just implemented a drag and drop type editor, making things even more intuitive. Totally recommend this plugin and the service in general.
Read on wp.org ↗ - ★★★★★ inkstruck6.8y ago
When I saw a fellow blogger share about Boldermail on her Instagram stories, I was curious to see how she able to send out newsletters to her thousands of followers for a fraction of the cost it usually is. I’m so happy I took the chance to change my newsletter platform because this plugin really delivers. The instructions are very clear and there is quite a bit of setting up to do but it has been very well explained on the website. The customer service is amazing and I was able to resolve any issues I had very quickly. One of the things I would love to see is more template options and also a way to use the drag and drop option to create a template. But these are just minor things amongst the many other amazing ones. Thank you so for creating this wonderful plugin.
Read on wp.org ↗
Security history
via Wordfence Intelligence1 open vulnerability affects the current version (2.4.0). 0 of 1 disclosed are patched.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.5.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Send marketing emails reliably from your WordPress dashboard with Boldermail, a powerful email marketing an..."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, Block editor, Mailchimp.
- ✓ Headings and lists 4 headings and 2 lists.
- ✓ Enough to quote 3,007 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "marketing automation" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 3 shared tags B -
Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ installs · 4.6★ · 3 shared tags B -
Brevo for WooCommerce 30K+ installs · 3.5★ · 3 shared tags B -
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ installs · 4.9★ · 3 shared tags A -
FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ installs · 4.9★ · 3 shared tags A -
SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ installs · 4.5★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Boldermail – Email Marketing and Newsletters for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/boldermail" width="480" height="300" style="border:0" loading="lazy" title="Boldermail – Email Marketing and Newsletters for WordPress — Plugin Pulse"></iframe> Boldermail – Email Marketing and Newsletters for WordPress: 10+ active installs, 3.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/boldermail
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