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wp.org search vs our merit ranking: “homepage popup builder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “homepage popup builder”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Lead Form Builder & Contact Form shows at wp.org #10 but places #20 on merit, a gap of 10 places. Its 8K+ installs carry it up the search order; its 4.3★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Product Table & List Builder for WooCommerce places #11 on merit, 4.9★ from 254 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ · 4.8★ (209) wp.org #2 wp.org ranks it 1 place below merit 2 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #3 ↑1 wp.org ranks it 1 place below merit 3 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #5 ↑2 wp.org ranks it 2 places below merit 4 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #6 ↑2 wp.org ranks it 2 places below merit 5 Promolayer – Popup Builder & Abandonment Preventer 1K+ · 5.0★ (5) wp.org #1 wp.org ranks it 4 places above merit 6 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (518) wp.org #8 ↓2 wp.org ranks it 2 places below merit 7 PowerPack Lite for Beaver Builder 6K+ · 5.0★ (243) wp.org #9 wp.org ranks it 2 places below merit 8 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) wp.org #4 ↓1 wp.org ranks it 4 places above merit 9 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #7 ↓2 wp.org ranks it 2 places above merit 10 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #13 ↑1 wp.org ranks it 3 places below merit 11 Product Table & List Builder for WooCommerce 10K+ · 4.9★ (254) wp.org #17 ↓1 wp.org ranks it 6 places below merit 12 Filter Everything — WordPress & WooCommerce Filters 50K+ · 4.6★ (154) wp.org #16 ↑1 wp.org ranks it 4 places below merit 13 Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos 30K+ · 4.7★ (252) wp.org #22 wp.org ranks it 9 places below merit 14 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (760) wp.org #19 ↑1 wp.org ranks it 5 places below merit 15 Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) wp.org #12 wp.org ranks it 3 places above merit 16 HashBar – Announcement, Notification Bar & Popup Campaign 9K+ · 4.2★ (38) wp.org #15 wp.org ranks it 1 place above merit 17 Cozy Blocks – Website Builder & Business Growth Toolkit | Popups, Lead Forms & Inbox 6K+ · 4.6★ (21) wp.org #14 ↓1 wp.org ranks it 3 places above merit 18 Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ · 4.3★ (44) wp.org #18 19 BlockSpare – Gutenberg Blocks, AI Content Generator & Site Builder for news, magazine, blog and business sites 10K+ · 4.8★ (34) wp.org #23 ↑1 wp.org ranks it 4 places below merit 20 Lead Form Builder & Contact Form 8K+ · 4.3★ (6) wp.org #10 wp.org ranks it 10 places above merit 21 Hugecoder Popup Builder 40+ · 5.0★ (2) wp.org #11 wp.org ranks it 10 places above merit 22 FooConvert – AI Popup Builder for Flyouts, Overlays & Bars 100+ · 5.0★ (3) wp.org #20 ↓1 wp.org ranks it 2 places above merit 23 WP Popup 1K+ · 4.2★ (6) wp.org #24 ↓2 wp.org ranks it 1 place below merit 24 IndieTech Popup Builder 100+ · 0.0★ (0) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.