CocoPopup – Gutenberg Popup Builder for WordPress
by Franchi Denis · Page Builders
Also makes 1 other plugin · 80+ installs across the portfolio →
Create powerful popups in WordPress with CocoPopup – a flexible Gutenberg popup builder for marketing, WooCommerce & more.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
50+
≈53 estimated
Momentum
+15%
downloads vs prior 30d
Biggest opportunity: “exit intent popup”, “modal popup” and “popup builder” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
84 health vs 72 average across 1,890 Page Builders plugins
Install conversion
How it's measured →1.9%
of downloads still active
At least 50 of 2.7K lifetime downloads are still running, in line with its category: the median Page Builders plugin keeps 2.4%, across 1,263 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 73 days ago
Tested up to WordPress 6.8.12, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| exit intent popup your tag | Not in the top 24 | ||
| modal popup your tag | Not in the top 24 | ||
| popup builder your tag | Not in the top 24 | ||
| woocommerce popup your tag | Not in the top 24 | ||
| wordpress popup your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days, 0 listed. 1 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “exit intent popup”, “modal popup” and “popup builder” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 14 May 2024 · 900 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 263 · peaks are release surges
Directory rank
Ranked about #20,100 to #21,200, alongside the other plugins at 50+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
2mo ago
latest release · v2.0.2 · 19 Aug 2026
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 30% of the way through.
At the current install trend, crossing 60+ in roughly 139 days.
Install history since 13 May 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ jnlr2.2y ago
After few weeks to use, good plugin to quickly and easily add a modal in different page with different conditions. I used the pro version to get more options, and add some “call to action” on the perfect time. Some features are missing, but this is the launch 😉 This topic was modified 1 year, 10 months ago by jnlr.
Read on wp.org ↗ - ★★★★★ fede762.5y ago
This plugin is an absolute game-changer! It seamlessly integrates with my website and adds a whole new level of functionality. The features are robust and easy to configure , makin it perfect for both beginners and seasoned developers. I highly recommend this plugin to anyone looking to take their website to the next level. Keep up the great work!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create powerful popups in WordPress with CocoPopup – a flexible Gutenberg popup builder for marketing, WooC..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "perfect for").
- ✓ Names what it works with Mentions WooCommerce, Gutenberg.
- ✓ Headings and lists 8 headings and 5 lists.
- ✓ Enough to quote 3,316 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "modal popup" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-12 40+ → 50+ up after 128 days in tier
- 2026-03-06 30+ → 40+ up after 135 days in tier
- 2025-10-22 20+ → 30+ up after 3 days in tier
- 2025-10-19 30+ → 20+ down after 3 days in tier
- 2025-10-16 20+ → 30+ up after 14 days in tier
- 2025-10-02 30+ → 20+ down after 2 days in tier
- 2025-09-30 20+ → 30+ up after 83 days in tier
- 2025-07-09 10+ → 20+ up after 72 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Poptics – Popup Builder, Email Opt-ins, Exit-Intent & WooCommerce Popups Sales 1K+ installs · 4.5★ · 3 shared tags B -
Murls Smart Popups 20+ installs · 3.6★ · 3 shared tags -
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 2 shared tags A -
Brave – Create Popup, Optins, Lead Generation, Survey, Sticky Elements & Interactive Content 20K+ installs · 4.8★ · 2 shared tags A -
Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent 1K+ installs · 4.7★ · 2 shared tags A -
OptinCraft – Drag & Drop Optins & Popup Builder for WordPress 200+ installs · 4.1★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for CocoPopup – Gutenberg Popup Builder for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/cocopopup" width="480" height="300" style="border:0" loading="lazy" title="CocoPopup – Gutenberg Popup Builder for WordPress — Plugin Pulse"></iframe> CocoPopup – Gutenberg Popup Builder for WordPress: 50+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/cocopopup
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