Poptics – Popup Builder, Email Opt-ins, Exit-Intent & WooCommerce Popups Sales
by Aethonic · Email & Marketing
Create high-converting popups, email opt-ins, exit-intent popups & WooCommerce popups to boost leads, subscribers and sales.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 81/100
no flags
Active installs
1K+
≈1.8K estimated
Momentum
+109%
downloads vs prior 30d
Biggest opportunity: Swap “popup”, “popup builder” and “woocommerce popup” for “intent”, “exit” and “exit intent popups”. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “intent” sits at #14 untagged, close enough for a declared tag to move it up. “popup builder” isn't earning its slot: you're not in the first 24 results for its own search. “exit” sits at #18 untagged, close enough for a declared tag to move it up. “woocommerce popup” isn't earning its slot: you're not in the first 24 results for its own search. “exit intent popups” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
81 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →4.5%
of downloads still active
At least 1K of 22.1K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 287 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
5.0★ over 15 reviews, smoothed to 4.31★ and held back under 25 reviews
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
30
Momentum
Losing ground
-1.4
Velocity
places per keyword, 28d
9%
Breadth
of keywords climbing, 28d
-0.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| exit intent | #12 | #18 | down 5 |
| intent | #14 | #17 | down 2 |
| exit | #18 | #18 | down 6 |
| email opt in popup your tag | #20 | #21 | down 5 |
| exit intent popup your tag | #22 | #20 | down 5 |
| exit intent popups | #20 | #21 | 0 |
| fast exit | #8 | #9 | down 1 |
| opt in | #23 | #24 | down 3 |
| email opt in | #24 | #22 | down 1 |
| exit intent pop up | #16 | #15 | down 1 |
| exit overlay popup | #23 | #20 | down 2 |
| popup your tag | Not in the top 24 | ||
| popup builder your tag | Not in the top 24 | ||
| woocommerce popup your tag | Not in the top 24 | ||
40 searches this plugin appeared in over the last 90 days, 11 listed. 29 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “popup”, “popup builder” and “woocommerce popup” for “intent”, “exit” and “exit intent popups”. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “intent” sits at #14 untagged, close enough for a declared tag to move it up. “popup builder” isn't earning its slot: you're not in the first 24 results for its own search. “exit” sits at #18 untagged, close enough for a declared tag to move it up. “woocommerce popup” isn't earning its slot: you're not in the first 24 results for its own search. “exit intent popups” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “email opt in popup”. Down 5 places since 2026-10-09, now #20. Check what shipped around then, and what moved above you.
- Slipping on “exit intent popup”. Down 5 places since 2026-10-05, now #22. Check what shipped around then, and what moved above you.
Daily downloads
Since 12 Oct 2024 · 751 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
10mo ago
latest release · v1.0.22 · 18 Jan 2026
23
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 2K.
Install history since 11 Oct 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ sfxdotcom12mo ago
One of the most critical features we were looking for with a popup builder was something that our VAs could set up without having to train them on WordPress. Poptics nails this by offering a massive library of predefined popups, which makes creating a new message very simple. I’d also like to call out the Support team! I had an issue with Bricks Builder and the Poptics team was able to jump into a staging environment I set up, fix the issue, and then deploy a global fix. They were incredibly responsive and went out of their way to ensure I had a fix.
Read on wp.org ↗ - ★★★★★ mikefury1.3y ago
Im really happy with the plugin, it’s super handy and easy to use and what truly stands out is their outstanding support team — always responsive and ready to help with any issue you may have Highly recommend for anyone needs solutions for your website
Read on wp.org ↗ - ★★★★★ strategicrebel1.3y ago
I had a few issues when I started using poptics, but the support team were excellent. Mostly I needed an exit pop-up tool and this is great value for money. Support team get back to you rapidly & keep you informed of progress. Which sadly is rare. 5 Stars.
Read on wp.org ↗ - ★★★★★ cobalt51.3y ago
Poptics is a fantastic, user-friendly popup plugin for WordPress. It’s feature-rich, incredibly easy to set up even for clients, and backed by a solid team with top-notch support. Highly recommended.
Read on wp.org ↗ - ★★★★★ lakuma1.4y ago
I recently started using the Poptics – Popup Builder plugin on my website, and I couldn’t be more impressed. The setup process was incredibly straightforward, allowing me to create my first popup in just a few minutes. The user-friendly interface made customizing the popups a breeze, and I was thrilled to see immediate results. It’s been fantastic to see how effectively it captures user attention and encourages conversions—especially when users try to leave my site, as they’re prompted with special offers through my popups. During my initial setup, I encountered a small issue, but I was amazed by the support team’s responsiveness. They quickly identified the problem and resolved it promptly, which really impressed me. Their quick and helpful assistance made the experience even better. Overall, Poptics – Popup Builder is an excellent plugin that’s easy to use, effective, and backed by a responsive support team. I highly recommend it to anyone looking to boost engagement and conversions on their website!
Read on wp.org ↗ - ★★★★★ ngocnguyencong1.6y ago
This plugin is lightweight and extremely useful. It makes embedding email forms very easy. A must-have plugin for bloggers.
Read on wp.org ↗ - ★★★★★ lienleebrave1.6y ago
I would like to express my sincere thanks to the development team. This plugin is lightweight, useful, and extremely easy to use! It is my dream plugin! I easily integrated email tools and generated leads for my blog. Thank you for developing this wonderful plugin!
Read on wp.org ↗ - ★★★★★ rasel23911.6y ago
awesome easy to use
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.0.22 New: Added a Campaign Control Summary section to provide an overview of campaign performance and status Tweak: Updated the Campaign Control interface design for improved clarity and usability 1.0.22
- — Version 1.0.21 Tweak : Improved security by restricting sensitive campaign data from public API responses. Tweak: Improved the cards semantic design of control page Fix: Fixed the responsive issue of control page page selection tab Fix 1.0.21
- — Version 1.0.20 Fix: CSS overriding issue 1.0.20
- — Version 1.0.19 Tweak: Admin UX Improved 1.0.19
- — Version 1.0.18 Tweak: Navbar design updated for better UI enhancement Tweak: Help button design updated for better visibility Tweak: Campaign List page table updated for minimal UI Tweak: Analytics page Design updated for clear visibil 1.0.18
- — Version 1.0.17 Fix: Popup Box Height Issue 1.0.17
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.0.22). Sites still on an older version should update.
- 2025-12-29 CVE-2025-69025 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.0.20 Patched in 1.0.21
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create high-converting popups, email opt-ins, exit-intent popups & WooCommerce popups to boost leads, subsc..."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("made for", "who want", "for ecommerce").
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, Mailchimp, ActiveCampaign and 6 more.
- ✓ Headings and lists 15 headings and 8 lists.
- ✓ Enough to quote 12,094 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "email opt-in popup" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-09 2K+ → 1K+ down after 195 days in tier
- 2026-01-26 1K+ → 2K+ up after 260 days in tier
- 2025-05-11 900+ → 1K+ up after 15 days in tier
- 2025-04-26 800+ → 900+ up after 10 days in tier
- 2025-04-16 700+ → 800+ up after 14 days in tier
- 2025-04-02 600+ → 700+ up after 12 days in tier
- 2025-03-21 500+ → 600+ up after 11 days in tier
- 2025-03-10 400+ → 500+ up after 10 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent 1K+ installs · 4.7★ · 3 shared tags A -
OptinCraft – Drag & Drop Optins & Popup Builder for WordPress 200+ installs · 4.1★ · 3 shared tags A -
CocoPopup – Gutenberg Popup Builder for WordPress 50+ installs · 4.1★ · 3 shared tags B -
Murls Smart Popups 20+ installs · 3.6★ · 3 shared tags -
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 2 shared tags A -
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Poptics – Popup Builder, Email Opt-ins, Exit-Intent & WooCommerce Popups Sales into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/poptics" width="480" height="300" style="border:0" loading="lazy" title="Poptics – Popup Builder, Email Opt-ins, Exit-Intent & WooCommerce Popups Sales — Plugin Pulse"></iframe> Poptics – Popup Builder, Email Opt-ins, Exit-Intent & WooCommerce Popups Sales: 1K+ active installs, 5.0★ (15 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/poptics
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