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wp.org search vs our merit ranking: “unused images”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “unused images”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SEO'n'AI – Image Locator & Find Unused Images shows at wp.org #6 but places #21 on merit, a gap of 15 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager places #10 on merit, 5.0★ from 1,527 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Media Cleaner: Delete Unused Images & Clean Your Media Library 90K+ · 4.6★ (779) wp.org #1 2 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2,617) wp.org #2 3 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6,053) wp.org #4 ↑1 wp.org ranks it 1 place below merit 4 EWWW Image Optimizer 1M+ · 4.8★ (1,844) wp.org #5 ↓1 wp.org ranks it 1 place below merit 5 Media Hygiene: Remove or Delete Unused Images and More! 4K+ · 4.2★ (41) wp.org #3 wp.org ranks it 2 places above merit 6 LiteSpeed Cache 7M+ · 4.8★ (2,778) wp.org #11 wp.org ranks it 5 places below merit 7 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #12 ↑3 wp.org ranks it 5 places below merit 8 No Right Click Images 20K+ · 4.7★ (52) wp.org #8 9 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4,230) wp.org #16 ↑4 wp.org ranks it 7 places below merit 10 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1,527) wp.org #22 ↓1 wp.org ranks it 12 places below merit 11 W3 Total Cache 900K+ · 4.4★ (5,420) wp.org #18 ↓2 wp.org ranks it 7 places below merit 12 Perfect Images: Regenerate Thumbnails, Image Sizes, WebP & AVIF 60K+ · 4.8★ (279) wp.org #17 ↓6 wp.org ranks it 5 places below merit 13 Image Source Control Lite – Show Image Credits and Captions 3K+ · 4.6★ (42) wp.org #9 wp.org ranks it 4 places above merit 14 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,231) wp.org #24 ↓1 wp.org ranks it 10 places below merit 15 ThumbPress – Compress Images, Manage Thumbnails, Detect Image Issues, WebP/AVIF, Lazy Loading, Hotlinking & More 20K+ · 3.7★ (118) wp.org #15 ↓1 16 Inline Image Upload for BBPress 3K+ · 4.6★ (65) wp.org #23 ↑1 wp.org ranks it 7 places below merit 17 Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) 1K+ · 4.6★ (18) wp.org #19 ↓2 wp.org ranks it 2 places below merit 18 Delete product images for WooCommerce 2K+ · 5.0★ (7) wp.org #13 ↓1 wp.org ranks it 5 places above merit 19 DevDome Media Cleaner: Remove Unused Images & Media Library Cleanup 500+ · 5.0★ (3) wp.org #7 wp.org ranks it 12 places above merit 20 Media Tracker – Track Unused, Duplicate & Used Media 1K+ · 4.1★ (10) wp.org #21 ↓3 wp.org ranks it 1 place below merit 21 SEO'n'AI – Image Locator & Find Unused Images 100+ · 5.0★ (1) wp.org #6 wp.org ranks it 15 places above merit 22 Unused Media Checker 300+ · 5.0★ (1) wp.org #10 wp.org ranks it 12 places above merit 23 Image Optimizer – Compress Images and Convert to WebP or AVIF 1M+ · 1.7★ (81) wp.org #14 ↓1 wp.org ranks it 9 places above merit 24 CodingBunny Image Optimizer 600+ · 5.0★ (1) wp.org #20 ↓1 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.