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wp.org search vs our merit ranking: “wordpress coupon”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress coupon”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 9 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Power Coupons for WooCommerce shows at wp.org #6 but places #21 on merit, a gap of 15 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Simple History – Track, Log, and Audit WordPress Changes places #10 on merit, 4.9★ from 491 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #1 2 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #5 3 too low 3 Smart Coupons For WooCommerce Coupons 30K+ · 4.7★ (133) wp.org #2 ↑1 1 too high 4 WP Coupons and Deals – WordPress Coupon Plugin 1K+ · 4.7★ (125) wp.org #4 5 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #3 ↓1 2 too high 6 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4228) wp.org #10 ↑3 4 too low 7 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #9 2 too low 8 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #19 ↓1 11 too low 9 Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184) wp.org #14 ↓3 5 too low 10 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (491) wp.org #23 ↓2 13 too low 11 Coupon Creator 1K+ · 4.3★ (37) wp.org #7 ↓1 4 too high 12 Simple Shopping Cart 10K+ · 4.6★ (215) wp.org #22 10 too low 13 Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52) wp.org #17 ↓7 4 too low 14 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #11 ↑5 3 too high 15 Coupon Shortcodes for WooCommerce 1K+ · 4.9★ (17) wp.org #12 3 too high 16 Advanced coupon for WooCommerce 800+ · 5.0★ (19) wp.org #16 ↑1 17 Coupzy Coupon Box for WooCommerce 1K+ · 4.6★ (37) wp.org #13 ↑1 4 too high 18 AWP Classifieds 3K+ · 4.6★ (301) wp.org #24 6 too low 19 PW WooCommerce Copy Coupon 1K+ · 5.0★ (10) wp.org #15 4 too high 20 Auto Coupons for WooCommerce 3K+ · 4.9★ (16) wp.org #18 ↑1 2 too high 21 Power Coupons for WooCommerce 30K+ · 5.0★ (3) wp.org #6 ↑1 15 too high 22 Attributes Coupon for WooCommerce 200+ · 5.0★ (12) wp.org #21 ↑1 1 too high 23 WPC Coupon Listing for WooCommerce 1K+ · 4.7★ (3) wp.org #8 15 too high 24 Coupon Plugin Lite 300+ · 4.8★ (4) wp.org #20 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.