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wp.org search vs our merit ranking: “coupon plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “coupon plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 6 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Power Coupons for WooCommerce shows at wp.org #6 but places #20 on merit, a gap of 14 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

CartFlows – Funnel Builder & Checkout Plugin for WooCommerce places #9 on merit, 4.8★ from 517 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #1 2 Smart Coupons For WooCommerce Coupons 30K+ · 4.7★ (133) wp.org #2 ↑1 3 WP Coupons and Deals – WordPress Coupon Plugin 1K+ · 4.7★ (125) wp.org #3 ↑1 4 Payment Plugins for Stripe WooCommerce 100K+ · 4.8★ (303) wp.org #4 ↑1 5 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #9 4 too low 6 Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184) wp.org #7 ↓5 1 too low 7 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4228) wp.org #14 ↑3 7 too low 8 Plugin Organizer 10K+ · 4.7★ (227) wp.org #12 4 too low 9 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) wp.org #17 ↑2 8 too low 10 Coupon Creator 1K+ · 4.3★ (37) wp.org #8 ↑2 2 too high 11 Coupon Shortcodes for WooCommerce 1K+ · 4.9★ (17) wp.org #11 ↑2 12 Payment Plugins for PayPal WooCommerce 80K+ · 4.8★ (127) wp.org #15 3 too low 13 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #19 ↓4 6 too low 14 Coupon Plugin Lite 300+ · 4.8★ (4) wp.org #5 ↑1 9 too high 15 Coupon X – Discount Popups, Promo Codes Pop Ups for WooCommerce & Announcement Popups 1K+ · 4.9★ (52) wp.org #21 ↓10 6 too low 16 Coupzy Coupon Box for WooCommerce 1K+ · 4.6★ (37) wp.org #13 ↑1 3 too high 17 Advanced coupon for WooCommerce 800+ · 5.0★ (19) wp.org #18 1 too low 18 Affiliate Coupons – Coupon Display Manager – Excellent Tool for Affiliate Marketers 1K+ · 4.5★ (36) wp.org #22 ↓1 4 too low 19 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #23 4 too low 20 Power Coupons for WooCommerce 30K+ · 5.0★ (3) wp.org #6 ↑1 14 too high 21 PW WooCommerce Copy Coupon 1K+ · 5.0★ (10) wp.org #16 5 too high 22 Auto Coupons for WooCommerce 3K+ · 4.9★ (16) wp.org #20 2 too high 23 Attributes Coupon for WooCommerce 200+ · 5.0★ (12) wp.org #24 ↓1 1 too low 24 WPC Coupon Listing for WooCommerce 1K+ · 4.7★ (3) wp.org #10 ↓2 14 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.