Menu Backup & Restore + Import/Export
by Matthew Reilly · Backup
Also makes 1 other plugin · 500+ installs across the portfolio →
Protect WordPress menus with automatic backups, one-click restore, and import/export. Transfer menus between sites with ease.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
Few reviews
Active installs
500+
≈520 estimated
Momentum
+7%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “backup” and “export” for “menu backup” and “backup restore”. “backup” isn't earning its slot: you're not in the first 24 results for its own search. “menu backup” sits at #10 untagged, close enough for a declared tag to move it up. “export” isn't earning its slot: you're not in the first 24 results for its own search. “backup restore” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 75 average across 559 Backup plugins
Install conversion
How it's measured →6.6%
of downloads still active
At least 500 of 7.6K lifetime downloads are still running, above its category: the median Backup plugin keeps 1.6%, across 287 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Backup plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 60 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 3 reviews, weighted for review count to 4.2★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
15%
Breadth
of keywords climbing, 28d
-0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| menus backup | #3 | #15 | 0 |
| menu backup | #10 | #23 | 0 |
| restore your tag | #13 | #23 | 0 |
| backup restore | #15 | #22 | 0 |
| export menus | #9 | #22 | 0 |
| import menus | #15 | #17 | up 1 |
| menu import export | #16 | #20 | — |
| restore backup | #18 | #24 | 0 |
| wordpress restore | #19 | #24 | down 5 |
| menu export | #18 | #22 | 0 |
| automatic backup | #22 | #24 | down 1 |
| menu import | #21 | #21 | 0 |
| backup your tag | Not in the top 24 | ||
| export your tag | Not in the top 24 | ||
| import your tag | Not in the top 24 | ||
| menu your tag | Not in the top 24 | ||
53 searches this plugin appeared in over the last 90 days, 12 listed. 41 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “backup” and “export” for “menu backup” and “backup restore”. “backup” isn't earning its slot: you're not in the first 24 results for its own search. “menu backup” sits at #10 untagged, close enough for a declared tag to move it up. “export” isn't earning its slot: you're not in the first 24 results for its own search. “backup restore” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “restore”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 24 Jul 2025 · 468 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
2mo ago
latest release · v1.4.2 · 4 Sep 2026
10
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 65% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “500+”. Our estimate pins where the real number sits.
Crossed into this band 56 days ago and a band this size takes about a year or more to cross, so the real count is still just over 500.
At the current install trend, crossing 600+ in roughly 139 days.
Install history since 23 Jul 2025
Recent reviews
All reviews on wp.org ↗- ★★★★★ syzygist7mo ago
I have a DIY client with a very large and complex menu who has accidentally deleted that menu several times (not entirely his fault – the delete menu link is far too similar in location and text to the delete menu item link). Having had to rebuild it on each occasion, I am so grateful for this intuitive, straightforward option to not only back up but restore (and even import/export) a deleted menu. This is one of those capabilities that should be built in to WordPress, but since it isn’t, thank you, thank you, thank you for seeing that unmet need, and taking the time to provide a solution!
Read on wp.org ↗ - ★★★★★ fyrefli1.3y ago
Absolutely love this plugin. It’s on the neccessary installation list. I’m forever messing up my menus and now I can back up and restore when needed to.
Read on wp.org ↗ - ★★★★★ spapafot1.3y ago
Exactly what I needed, works as expected!
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Protect WordPress menus with automatic backups, one-click restore, and import/export. Transfer menus betwee..."
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 4 headings and 3 lists.
- ✓ Enough to quote 3,476 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-08 400+ → 500+ up after 126 days in tier
- 2026-05-05 300+ → 400+ up after 54 days in tier
- 2026-03-12 200+ → 300+ up after 12 days in tier
- 2026-02-28 100+ → 200+ up after 94 days in tier
- 2025-11-26 90+ → 100+ up after 6 days in tier
- 2025-11-20 80+ → 90+ up after 15 days in tier
- 2025-11-05 70+ → 80+ up after 6 days in tier
- 2025-10-30 60+ → 70+ up after 5 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Widget Importer & Exporter 200K+ installs · 4.6★ · 3 shared tags A -
Customizer Backup & Reset 7K+ installs · 4.1★ · 3 shared tags B -
Import Export Menu 3K+ installs · 4.1★ · 3 shared tags A -
Backuply – Backup, Restore, Migrate and Clone 600K+ installs · 4.5★ · 2 shared tags A -
BackWPup – WordPress Backup & Restore Plugin 400K+ installs · 4.0★ · 2 shared tags A -
JetBackup – Backup, Restore & Migrate 200K+ installs · 4.5★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Menu Backup & Restore + Import/Export into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/menu-backup-restore" width="480" height="300" style="border:0" loading="lazy" title="Menu Backup & Restore + Import/Export — Plugin Pulse"></iframe> Menu Backup & Restore + Import/Export: 500+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/menu-backup-restore
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