Design Import/Export – Styles, Templates, Template Parts and Patterns

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

At the current install trend, crossing 400+ in roughly 545 days.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Reviewers keep calling it a fix for a real gap in block themes, and they say moving styles, templates and template parts between sites just works.

1. ★★★★★ domguard

   7mo ago

   Thanks for this great piece of software ! This topic was modified 5 months ago by domguard.

   Read on wp.org ↗
2. ★★★★★ Cyrille Sanson

   11mo ago

   Finally, a way to compensate for the lack of an essential feature in FSE: the ability to save custom style settings. Thank you for making this possible while we wait for FSE to add this feature.

   Read on wp.org ↗
3. ★★★★★ henriette123

   1.6y ago

   Saved me a lot of work this time!

   Read on wp.org ↗
4. ★★★★★ Hugh Lashbrooke

   2.4y ago

   This plugin fixes a huge hole in WordPress and allows you to easily copy your entire customised theme from one site to another. This is invaluable for moving from a local development site to a live site, for copying your work from one site to another, or simply for backing things up in an easily portable format. I used this on the current latest version of WordPress (v6.4.3) and it worked with zero issues. I was copying a highly customised version of Twenty Twenty Three with some complex templates and it worked without a hitch. I’m definitely adding this plugin to my list of default installs.

   Read on wp.org ↗
5. ★★★★★ simongarrett

   2.6y ago

   Very good, just what I need. After a quick test it seems just what is needed to develop customisations on a staging server then quickly transfer them to a live server. Greatly eases the task of migrating a site to a new theme.

   Read on wp.org ↗
6. ★★★★★ perryrylance

   4.4y ago

   I’m working on a theme who’s slug I had to correct, which caused loss of all the template parts. I used this plugin to export the parts from the broken theme, searched and replaced the bad slug with the new slug and then ran the import, worked absolutely perfect. Thanks folks!

   Read on wp.org ↗

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.9 Design Import/Export <= 2.2 - Authenticated (Administrator+) SQL Injection via XML File Import ↗
   2025-12-12 CVE-2025-14050 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 2.2 Patched in 2.3

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 2 languages, 2 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-07-14 200+ → 300+ up after 1 days in tier
2. 2026-07-13 300+ → 200+ down after 2 days in tier
3. 2026-07-11 200+ → 300+ up after 211 days in tier
4. 2025-12-12 100+ → 200+ up after 1 days in tier
5. 2025-12-11 200+ → 100+ down after 6 days in tier
6. 2025-12-05 100+ → 200+ up after 1 days in tier
7. 2025-12-04 200+ → 100+ down after 1 days in tier
8. 2025-12-03 100+ → 200+ up after 52 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Customizer Export/Import 100K+ installs · 4.7★ · 2 shared tags A
• WP Import Export Lite 40K+ installs · 4.0★ · 2 shared tags B
• Demo Importer Plus 10K+ installs · 4.0★ · 2 shared tags B
• Customizer Backup & Reset 7K+ installs · 4.1★ · 2 shared tags B
• W WP Options Importer 6K+ installs · 4.3★ · 2 shared tags D
• S Simple Membership WP user Import 4K+ installs · 4.1★ · 2 shared tags B

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Design Import/Export – Styles, Templates, Template Parts and Patterns: 300+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/design-import-export