Easy Notify Lite
by GhozyLab · Email & Marketing
Also makes 9 other plugins · 20.6K+ installs across the portfolio →
The best Popup Builder plugin to display image, video, notify or announcement with very ease and elegant.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 71/100
no flags
Active installs
300+
≈380 estimated
Momentum
+14%
downloads vs prior 30d
Biggest opportunity: Swap “advertising” for “notify”. “advertising” isn't earning its slot: you're not in the first 24 results for its own search. “notify” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
71 health vs 66 average across 2,121 Email & Marketing plugins
Install conversion
How it's measured →0.3%
of downloads still active
At least 300 of 86.4K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,296 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 322 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
3.3★ over 18 reviews, smoothed to 3.89★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 23d
14%
Breadth
of keywords climbing, 23d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| notify | #14 | #14 | down 2 |
| icontact | #19 | #20 | 0 |
| notify post | #15 | #19 | 0 |
| advertising your tag | Not in the top 24 | ||
| email list your tag | Not in the top 24 | ||
| marketing your tag | Not in the top 24 | ||
| optin your tag | Not in the top 24 | ||
| popup builder your tag | Not in the top 24 | ||
9 searches this plugin appeared in over the last 90 days, 3 listed. 6 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “advertising” for “notify”. “advertising” isn't earning its slot: you're not in the first 24 results for its own search. “notify” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2K · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
11mo ago
latest release · v1.1.39 · 13 Dec 2025
29
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 400.
Install history since 10 Mar 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ madeforbrowser6.6y ago
After having installed, the cookie plugin for jquery was needed. Then i noticed, that i additonally need a ligthbox script.. fancybox error. So i can write the code myself, thank u for nothing.
Read on wp.org ↗ - ★★★★★ ravi869.8y ago
Its not working. I have done all setting but still facing issue.
Read on wp.org ↗ - ★★★★★ darwinsm8110.3y ago
It was what I was looking for when I made the purchase of this application and everything worked as advertise but that is as far as this goes. I only wish I would have read the reviews before making this purchase. Any many of you that have recently made the purchase will not have experience this but the second your year subscription has expired (1 year), your program is pretty much worthless if you have intentions of using it. I had recently decided to take down the website I was using the plugin as I urgently needed for another site and to my surprise, this company locks your account where you can specify which website the plug in is being used. When I contacted them they responded with that I needed to repurchase the plugin again as the license was expired. But no where does it state that you need to repurchase the license if you change website after the year. I told them I only needed the program not the upgrade nor customer care. I just wanted the working version I had purchase. Eventually they have stop responding to my emails. Buyer be aware, this is a shady business
Read on wp.org ↗ - ★★★★★ Easy Web Scripts10.8y ago
After working with developer, works as stated. Great and above average customer support. A well suggested plugin !
Read on wp.org ↗ - ★★★★★ tgod777711.3y ago
This is total garbage, a complete ripoff, the license doesnt even work, support doesnt exist, they are completely unprofessional in their language that they use. They should be removed form the word press genre. If you want to waste time and money and be unsuccessful, this is for you. Would have given it a -5 star but not available at this time. T
Read on wp.org ↗ - ★★★★★ eraybozkurt11.4y ago
Lite version is versatile enough and works flawlessly. You can easily tweak the code to suit your needs (etc. change close button position, close when clicking on overlay etc.). Absolutely the best among the 6 I have tried in the last 3 days and my search is over.
Read on wp.org ↗ - Read on wp.org ↗★★★★★ SantaBarbaraSurfer11.8y ago
- ★★★★★ bobjung11.9y ago
Super simple to install, great documentation and instructions. I just have the lite version, but will upgrade to pro for sure!
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 5 disclosed vulnerabilities are patched in the current version (1.1.39). Sites still on an older version should update.
- 2025-04-22 CVE-2025-46230 Improper Control of Filename for Include/Require Statement in PHP Program Affects <= 1.1.35 Patched in 1.1.37
- Patched Medium · 6.4 Popup Builder <= 1.1.33 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-02-22 CVE-2025-26882 Improper Neutralization of Input During Web Page Generation Affects <= 1.1.33 Patched in 1.1.35
- Patched Medium · 6.4 Popup Builder <= 1.1.32 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-05-27 CVE-2024-3236 Improper Neutralization of Input During Web Page Generation Affects <= 1.1.32 Patched in 1.1.33
- Patched Medium · 6.4 Popup Builder <= 1.1.29 - Authenticated (Author+) Stored Cross-Site Scripting ↗2024-05-14 CVE-2024-34567 Improper Neutralization of Input During Web Page Generation Affects <= 1.1.29 Patched in 1.1.30
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 124 languages, 0 at 90% or more
Plus 100 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "The best Popup Builder plugin to display image, video, notify or announcement with very ease and elegant."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Mailchimp, Instagram, YouTube, Vimeo.
- ✓ Headings and lists 8 headings and 4 lists.
- ✓ Enough to quote 3,399 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "advertising", "email list" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-07 400+ → 300+ down after 190 days in tier
- 2026-01-29 500+ → 400+ down after 222 days in tier
- 2025-06-21 600+ → 500+ down after 252 days in tier
- 2024-10-12 700+ → 600+ down after 263 days in tier
- 2024-01-23 800+ → 700+ down after 202 days in tier
- 2023-07-05 900+ → 800+ down after 2 days in tier
- 2023-07-03 800+ → 900+ up after 1 days in tier
- 2023-07-02 900+ → 800+ down after 180 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Advanced Popups 60K+ installs · 3.9★ · 3 shared tags B -
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 2 shared tags A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 2 shared tags A -
Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ installs · 4.4★ · 2 shared tags A -
Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ installs · 4.7★ · 2 shared tags A -
AI Popup Builder & Popup Maker by OptiMonk 3K+ installs · 4.6★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Easy Notify Lite into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/easy-notify-lite" width="480" height="300" style="border:0" loading="lazy" title="Easy Notify Lite — Plugin Pulse"></iframe> Easy Notify Lite: 300+ active installs, 3.3★ (18 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/easy-notify-lite
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