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Easy Notify Lite

by GhozyLab · Email & Marketing

Also makes 9 other plugins · 20.6K+ installs across the portfolio →

The best Popup Builder plugin to display image, video, notify or announcement with very ease and elegant.

How scoring works →
71 Health · B
Maintenance 77/100
Rating quality 64/100
Support 70/100

71 health vs 63 average across 1,297 Email & Marketing plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

89 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 86/100
WP compatibility 100/100
Rating quality 69/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+19% vs prior 30d
4Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

141

now · peak 2.0K

14130d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Easy Notify Lite · #10043 you Advanced Popups · #667 Popup Builder & Popu · #55 Popup Maker · #90

Rating trend

Star average over time · dips mark rough releases

3.3Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

470per 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

9mo ago

latest release · v1.1.37

28

tagged releases on record

Recent releases

1.1.37 · 9mo ago1.1.35 · 1.4y ago1.1.33 · 1.7y ago1.1.31 · 2.3y ago1.1.30 · 2.3y ago1.1.29 · 2.4y ago1.1.27 · 5.1y ago1.1.25 · 6.1y ago1.1.23 · 6.7y ago1.1.21 · 8.1y ago1.1.19 · 9.7y ago1.1.17 · 10.6y ago1.1.15 · 10.6y ago1.1.13 · 10.6y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.1 100%

Estimated active installs

The public count shows “300+”. Our estimate pins where the real number sits.

tracked estimate
300–400 ≈350

Refined from the date this plugin crossed into its current band.

Install history · since 2015-03-10 · 1,396 observations

300Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

medium confidence

Est. annual revenue

≈$300 range $74–$1.2K

Est. acquisition value

≈$1K range $190–$5.4K

A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

How we estimate this

Assumptions

  • Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
  • Annual price per customer. $49–$149 a year, typical for Email & Marketing plugins rather than this plugin's own pricing.
  • Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
  • Install base. 300–400 active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs
300–400
Category
Email & Marketing
Pro tier
detected ("Lite" naming, the free tier of a paid product)
Download trend
growing (30d downloads up vs prior 30d)
Reviews
18
Last updated
260 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Details

Version
1.1.39
Last updated
9mo ago
Added
2014-08-22 · 12 yrs old
Requires WP
3.3
Tested up to
6.9.7
Requires PHP

Recent reviews

All reviews on wp.org ↗
  1. madeforbrowser
    6.5y ago

    After having installed, the cookie plugin for jquery was needed. Then i noticed, that i additonally need a ligthbox script.. fancybox error. So i can write the code myself, thank u for nothing.

    Read on wp.org ↗
  2. ravi86
    9.6y ago

    Its not working. I have done all setting but still facing issue.

    Read on wp.org ↗
  3. darwinsm81
    10.2y ago

    It was what I was looking for when I made the purchase of this application and everything worked as advertise but that is as far as this goes. I only wish I would have read the reviews before making this purchase. Any many of you that have recently made the purchase will not have experience this but the second your year subscription has expired (1 year), your program is pretty much worthless if you have intentions of using it. I had recently decided to take down the website I was using the plugin as I urgently needed for another site and to my surprise, this company locks your account where you can specify which website the plug in is being used. When I contacted them they responded with that I needed to repurchase the plugin again as the license was expired. But no where does it state that you need to repurchase the license if you change website after the year. I told them I only needed the program not the upgrade nor customer care. I just wanted the working version I had purchase. Eventually they have stop responding to my emails. Buyer be aware, this is a shady business

    Read on wp.org ↗
  4. Easy Web Scripts
    10.6y ago

    After working with developer, works as stated. Great and above average customer support. A well suggested plugin !

    Read on wp.org ↗
  5. tgod7777
    11.1y ago

    This is total garbage, a complete ripoff, the license doesnt even work, support doesnt exist, they are completely unprofessional in their language that they use. They should be removed form the word press genre. If you want to waste time and money and be unsuccessful, this is for you. Would have given it a -5 star but not available at this time. T

    Read on wp.org ↗
  6. eraybozkurt
    11.3y ago

    Lite version is versatile enough and works flawlessly. You can easily tweak the code to suit your needs (etc. change close button position, close when clicking on overlay etc.). Absolutely the best among the 6 I have tried in the last 3 days and my search is over.

    Read on wp.org ↗
  7. SantaBarbaraSurfer
    11.7y ago

    Read on wp.org ↗
  8. bobjung
    11.8y ago

    Super simple to install, great documentation and instructions. I just have the lite version, but will upgrade to pro for sure!

    Read on wp.org ↗

Known vulnerabilities

via Wordfence Intelligence

5 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2025-12-12 CVE-2025-14446 Missing Authorization Affects <= 1.1.37 Patched in 1.1.39
  2. 2025-04-22 CVE-2025-46230 Improper Control of Filename for Include/Require Statement in PHP Program ('PHP Remote File Inclusion') Affects <= 1.1.35 Patched in 1.1.37
  3. 2025-02-22 CVE-2025-26882 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.1.33 Patched in 1.1.35
  4. 2024-05-27 CVE-2024-3236 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.1.32 Patched in 1.1.33
  5. 2024-05-14 CVE-2024-34567 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.1.29 Patched in 1.1.30

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 124 languages, 0 at 90% or more

Russian 32%
Italian 31%
Japanese 27%
German 26%
French (France) 24%
Spanish (Spain) 23%
Dutch 22%
Polish 22%
Portuguese (Brazil) 22%
English (Canada) 21%
Romanian 21%
Slovak 19%
Turkish 19%
Danish 18%
Finnish 18%
Norwegian (Bokmål) 18%
Azerbaijani 17%
Chinese (China) 17%
Croatian 17%
Czech 17%
English (Australia) 17%
English (UK) 17%
Greek 17%
Hungarian 17%

Plus 100 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-08-07 400+ → 300+ down after 190 days in tier
  2. 2026-01-29 500+ → 400+ down after 222 days in tier
  3. 2025-06-21 600+ → 500+ down after 252 days in tier
  4. 2024-10-12 700+ → 600+ down after 263 days in tier
  5. 2024-01-23 800+ → 700+ down after 202 days in tier
  6. 2023-07-05 900+ → 800+ down after 2 days in tier
  7. 2023-07-03 800+ → 900+ up after 1 days in tier
  8. 2023-07-02 900+ → 800+ down after 180 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Easy Notify Lite: 300+ active installs, 3.3★ (18 reviews). Plugin Pulse (WP Mayor), as of 2026-08-30. https://plugins.wpmayor.com/plugin/easy-notify-lite