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Easy Popup Maker

by wp-buy · Email & Marketing

Also makes 13 other plugins · 345.2K+ installs across the portfolio →

Free audit wp.org ↗

This plugin will help you create effective marketing popups for your blog. Create the most optimal popup to boost your site sales.

⚠ Few reviews
How scoring works →
69 Health · C
Maintenance 72/100
Rating quality 65/100
Support 70/100

69 health vs 63 average across 1,298 Email & Marketing plugins

40+

Active installs

≈47 estimated

2.5K

Total downloads

since 2021

3.60★

Rating (adjusted)

0.0★ raw · 0 reviews

+36%

75

Downloads · 30d

category median +19%

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

82 / 100

Well optimized

Biggest win: Rating quality

Update recency 80/100
WP compatibility 100/100
Rating quality 49/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive

+36% vs prior 30d
1Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

75

now · peak 171

7530d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Easy Popup Maker · #23595 you Advanced Popups · #668 Popup Builder & Popu · #55 Popup Maker · #90

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.9Kper 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

10mo ago

latest release · v1.4

4

tagged releases on record

Recent releases

1.4 · 10mo ago1.3 · 4.3y ago1.2 · 4.7y ago1.1 · 4.7y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.4 100%

Estimated active installs

The public count shows “40+”. Our estimate pins where the real number sits.

tracked estimate
40–50 ≈47

Refined from the date this plugin crossed into its current band.

At the current install trend, crossing 50+ in roughly 144 days.

Install history · since 2022-10-04 · 1,384 observations

40Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Ratings · 0 reviews

Read on wp.org ↗
5★
0 4★
0 3★
0 2★
0 1★
0

Details

Version
1.4
Last updated
10mo ago
Added
2021-12-02 · 4 yrs old
Requires WP
3.6
Tested up to
6.8.8
Requires PHP
—
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.3

✓ Low memory footprint
✓ Low page-speed impact
✕ Runs on latest PHP + WP
✓ No PHP errors
✕ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-08-07 30+ → 40+ up after 28 days in tier
  2. 2026-07-10 40+ → 30+ down after 85 days in tier
  3. 2026-04-16 30+ → 40+ up after 1 days in tier
  4. 2026-04-15 40+ → 30+ down after 3 days in tier
  5. 2026-04-12 30+ → 40+ up after 73 days in tier
  6. 2026-01-29 20+ → 30+ up after 1 days in tier
  7. 2026-01-28 30+ → 20+ down after 1 days in tier
  8. 2026-01-27 20+ → 30+ up after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Easy Popup Maker: 40+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/easy-popup-maker