Easy Digital Downloads – Drip
by fatcatapps · Email & Marketing
Also makes 10 other plugins · 64.2K+ installs across the portfolio →
Easy Digital Downloads - Drip integrates the Easy Digital Downloads (EDD) shopping cart with the Drip email marketing automation tool.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 45/100
Stale · Likely abandoned · Few reviews
Active installs
10+
≈15 estimated
Momentum
-44%
downloads vs prior 30d
Biggest opportunity: “drip”, “edd” and “email” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
45 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →0.2%
of downloads still active
At least 10 of 6.7K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 8+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.9.0, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 3267 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.9.0; the current branch is 6.8
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 3267 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| drip your tag | Not in the top 24 | ||
| edd your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
| email marketing your tag | Not in the top 24 | ||
| marketing automation your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “drip”, “edd” and “email” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 188 · peaks are release surges
Directory rank
Ranked about #30,400 to #44,800, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Crossed into this band 2.7 years ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 3 Dec 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ danlester11.1y ago
This does exactly what it describes, and does it perfectly… Thanks for releasing this for others to use! Dan
Read on wp.org ↗ - ★★★★★ Chris Simmons11.7y ago
I have been using the plugin for a few months now and works great. Thanks for taking the time to share it with us. chris
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easy Digital Downloads - Drip integrates the Easy Digital Downloads (EDD) shopping cart with the Drip email..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 1 of 1 FAQ entries are headings, not questions ("Installation Instructions").
- ! Names who it is for One audience phrase ("built for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Stripe, Easy Digital Downloads.
- ✓ Headings and lists 3 headings and 3 lists.
- ✓ Enough to quote 2,736 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-02-28 20+ → 10+ down after 3 days in tier
- 2024-02-25 10+ → 20+ up after 18 days in tier
- 2024-02-07 20+ → 10+ down after 1 days in tier
- 2024-02-06 10+ → 20+ up after 32 days in tier
- 2024-01-05 20+ → 10+ down after 153 days in tier
- 2023-08-05 30+ → 20+ down after 275 days in tier
- 2022-11-03 40+ → 30+ down after 22 days in tier
- 2022-10-12 30+ → 40+ up after 4 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
ActiveCampaign – The autonomous marketing platform 40K+ installs · 4.3★ · 2 shared tags B -
Brevo for WooCommerce 30K+ installs · 3.5★ · 2 shared tags B -
FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ installs · 4.9★ · 2 shared tags A -
Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ installs · 4.5★ · 2 shared tags A -
AWeber – Free Sign Up Form and Landing Page Builder Plugin for Lead Generation and Email Newsletter Growth 8K+ installs · 3.0★ · 2 shared tags B -
MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics 6K+ installs · 3.8★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Easy Digital Downloads – Drip into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/edd-drip" width="480" height="300" style="border:0" loading="lazy" title="Easy Digital Downloads – Drip — Plugin Pulse"></iframe> Easy Digital Downloads – Drip: 10+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/edd-drip
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